Contextual Runs Deeper Than You Think: 3 Use Cases to Consider | Industry Insights | All MKC Content | ANA

Contextual Runs Deeper Than You Think: 3 Use Cases to Consider

Marketers are showing renewed interest in contextual advertising as they explore alternatives to cookie-based targeting. This is worthwhile as the traditional purpose of contextual advertising – targeting ads based on content – remains valuable. Still, novel applications of contextual data can enable new techniques that deliver a better return on ad spend, which can at least partially address losses from cookie deprecation.