Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers | Knowledge Partners | All MKC Content | ANA

Holiday Shopping Insights: Keep up with Deal-Seeking Shoppers

While traditionally focused on the Black Friday to Cyber Monday window, deal-seeking now extends throughout October and November. Google’s Richard Manso offers strategies for brands to capitalize on this extended period, including early engagement, aiding in wish list creation, and going beyond mere discounts.