"Share for Good" with Anheuser Busch and DAVID the Agency
Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing "Mexicans are" in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through "Share for Good," a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture.
"Share for Good" is the Grand Prize recipient of the ANA Multicultural Award for Excellence in Hispanic advertising. This is the inaugural episode in partnership with the ANA Awards program, which celebrates great marketing and innovative thinking from the industry's leading brands. For more information visit ANA Awards.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.