Industry Interrupted, with Dave Mering of the Mering Agency
It’s safe to say that 2020 was a surreal year for everyone, but for Dave Mering, founder of the Mering Agency, a Shipyard company, that doesn’t begin to describe it. His agency works almost exclusively with brands in the travel and tourism industry, and as the world began to shut down due to COVID-19, 100 percent of his clients pulled all advertising, as consumers were asked to stay home. Dave and his agency faced massive challenges, but with agile operation and innovative thinking, they were able to create compelling work that kept tourist destinations top of mind without actually encouraging them to travel.
The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit www.ana.net/podcasts.