A Legacy of Innovation, with Chris Karpenko of USPS

The United States Postal Service is older than the US itself, but that doesn't stop the agency from continually evolving how it serves customers and advertisers alike. In recent years, technology has changed what's possible in direct mail marketing, giving marketers options beyond coupons and promotions. Chris Karpenko, Executive Director of Brand Marketing at the United States Postal Service, discussed the changes to direct mail marketing over the years, shared some new innovations being rolled out by the company, and gave us an idea of what the Postal Service could look like in five to 10 years.

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