Forecasting the Future, with DEFINITION 6

We here at Marketing Futures are all about making predictions. But there is a difference between making an educated guess about what's to come and using all the data at your disposal to make an honest-to-goodness forecast on the future. Jason Rockman and Curtis Cochran of DEFINITION 6 are here to take us through the forecasting process, share some unexpected ways brands can use forecasting, and explain how brands can take the first steps to developing a clearer vision of what's to come.

The Marketing Futures Podcast airs Tuesdays at 3PM EST. For more information about the ANA Podcast Network, visit


"Forecasting the Future, with DEFINITION 6." Marketing Futures Podcast, 11/17/22.

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