CMOs Reveal Spending Levels on Mobile Marketing | Money Slides | All MKC Content | ANA

CMOs Reveal Spending Levels on Mobile Marketing

In his opening remarks for the ANA’s 2023 Digital and Social Media Conference, ANA CEO Bob Liodice shared data from a survey of CMOs detailing how their spending on mobile marketing, as a percentage of their overall marketing budgets, has fluctuated over the last three years, with spending forecasts for both the next year and the next five years.