MINI and KISS Rock the Rivals
May 23, 2012
With the launch of the Countryman, MINI had big news. The new bigger model had the potential to grow the brand by 3x, yet, without seeing it in person, prospects couldn't tell how much bigger it was in either size or attitude. The MINI and KISS Rock the Rivals campaign gave people a reason to look closely at the Countryman and test drive one at the dealers, all while benefiting UNICEF.
You do not have access to this content
Here's who has access to this content:
- ANA Corporate Marketer Members
- Gold Associate Members
- Silver Associate Members
- Individual Associate Members
Login Now
First, one quick step. You’ll need to log in to continue:
No Account?
You need to be a member and create an account in order to view this content. Please review the member categories above, to determine if you qualify, and then click below to create an account using your business email address.