Social Strategies for 2014

January 6, 2014

To get a comprehensive view of the state of social media management today and how marketers can prepare for 2014, Wildfire by Google and Ad Age did an exclusive survey to find out how enterprise brands are handling social media and the changes it has brought to marketing. The Social Impact and Measurement Survey (SIMS) polled more than 500 executives from large companies with some functional responsibility related to social.

SIMS is one of the largest surveys of its kind, drawing 50.7 percent of respondents from companies with $1 billion or more in annual revenues. The survey offers a picture of where marketers stand in regard to key areas and what areas they need to work on to move forward in 2014 as social media becomes a deeper part of companies’ strategies. The survey looked at:

  • Marketers' main concerns
  • Marketing across social networks
  • Integrating social into digital
  • Management and staffing
  • Budgeting
  • Six best practices for 2014

(Please see our "Also See" section to the right for the full PDF of this report.)


"Social Strategies for 2014." Wildfire, 2013.

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