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Measuring Digital Video

April 30, 2014

Executive Summary

Advertisers are expected to spend close to $4 billion this year on digital video ads, which is double what advertisers spent just two years ago according to eMarketer. However, the number one challenge remains – how do you effectively measure video ad effectiveness across devices and screens, and more specifically measure the impact of TV and digital video advertising actually working in tandem? Microsoft, together with several advertising partners, commissioned Nielsen to conduct research this past Fall that examined how TV and online video advertising can work together to achieve optimal reach, frequency and GRP metrics. Microsoft shared five practical insights to help brands better understand how digital video campaigns can complement standard TV campaigns to get the most out of their marketing dollars.

View video below.



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