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Kimberly-Clark Takes Programmatic Buying In-House

April 1, 2014

Executive Summary

Kimberly-Clark has increased its investment in programmatic buying, and now handles much of this activity in-house in partnership with its media agency. This approach has achieved more than cost savings, allowing the company to leverage data to make its media plans and buys smarter and increase effectiveness and relevancy to target consumers.



Source

“Kimberly-Clark Takes Programmatic Buying In-House.” Mark Kaline, Global Director, Media, Licensing and Consumer Services at Kimberly-Clark Corporation. ANA Media Leadership Conference, 4/01/14.

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