Case Studies
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Kinh Do Animates Family Photos on Social Media
Smarties Awards July 24, 2023To help celebrate Vietnam’s Trung Thu festival during the pandemic, Kinh Do used AI technology that enabled people to animate their family photos on social media.
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Lay’s Connects with China’s Young Consumers Through Flavors
Smarties Awards July 24, 2023The Lay’s “Find Your Flavor” campaign captivated young Chinese consumers by leveraging emotional storytelling and regional flavors, resulting in increased sales and brand awareness.
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Lowe’s Leverages Browser Ads and Buy-Now-Pay-Later Apps
Smarties Awards July 24, 2023Lowe’s capitalized on browser ads and buy-now-pay-later (BNPL) apps for a mobile-forward campaign promoting its e-commerce site.
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LUX Botanicals Uses XR Tech for a Transformation
Smarties Awards July 24, 2023LUX Botanicals implemented a transformative campaign, leveraging new fragrances and XR technology, to captivate urban women in Vietnam.
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Magnum Offers Data-Driven Personalized Pleasure on YouTube
Smarties Awards July 24, 2023Magnum's data-driven campaign used personalized videos on YouTube to engage with audiences, resulting in improved video completion rates, increased Magnum-related searches, and higher participation in a promotional draw.
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Martha Stewart and the Thirst Trap
Smarties Awards July 24, 2023Clé de Peau Beauté is a luxury beauty brand. The brand wanted to appeal to a younger generation and that meant reaching them when and where they go for beauty tips and inspiration: TikTok and Instagram.
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Maybelline Empowers Gen Z With Daring Makeup Transformations
Smarties Awards July 24, 2023The "Lì 2.0: Empowering Gen Z with Daring Makeup Transformations" campaign by Maybelline New York utilized the power of key opinion consumers on TikTok resulting in significant sales uplift, brand engagement, and a strengthened association with daring makeup among generation Z consumers.
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McCormick Creates a Gamified Ad for French’s Mustard
Smarties Awards July 24, 2023McCormick created a gamified ad for French’s Mustard to bring a unique experience to its target audience.
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McDonald’s Has Influencers Promote Menu Hacks
Smarties Awards July 24, 2023McDonald’s had social media influencers celebrate menu-specific hacks, generating awareness for new limited-time offerings, and getting people in-store to purchase.
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McDonald’s Indonesia Celebrates National Heroes with Toys
Smarties Awards July 24, 2023McDonald's Indonesia's campaign introduced the "McDonald's Pahlawan (Heroes) edition" toys, using QR codes to share the stories of national heroes and foster family togetherness, resulting in increased brand trust and positive perception of the brand's ethics and family-friendly values.
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McDonald’s Thailand, TikTok, and Some Impressive Business Results
Smarties Awards July 24, 2023McDonald’s Thailand created a TikTok challenge for its customers, complete with a new product rollout that helped drive revenue.
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Nescafé Brews Mystical Guidance for Coffee Lovers and Gen Z
Smarties Awards July 24, 2023Nescafé Tarot Cà Phê combined the mystical world of Tarot with the coffee experience, offering personalized guidance based on coffee preferences to Vietnamese millennials and generation Z, resulting in market share growth, increased sales, and improved brand perception.
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NTVAW Partnered with Laisha Magazine to Fight Gender Based Violence
Smarties Awards July 24, 2023No to Violence Against Women (NTVAW) collaborated with women’s magazine, Laisha, to drive awareness of its gender-based violence helpline.
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Overcoming Stigma and Connecting Lives in the Metaverse
Smarties Awards July 24, 2023Narcotiques Anonymes (NA) used the metaverse to create the first NA meeting in a virtual environment, providing a safe and anonymous space for individuals to connect and receive support.
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Pampers Uses Heat from Social Media to Market Diapers
Smarties Awards July 24, 2023A social media and e-commerce campaign marketed the Pampers Pororo diapers to Vietnamese mothers in the summertime.
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Pepsi Lets Gen Z Create Music
Smarties Awards July 24, 2023Pepsi created a digital music platform where generation Z generated their own music version with AI support.
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Pepsi Unlocks Success with Golden Cans and Virtual Parties
Smarties Awards July 24, 2023Pepsi's innovative Money Heist campaign in India, in collaboration with Netflix's popular show, garnered immense success by captivating millions of young viewers through limited-edition golden cans, celebrity endorsements, virtual parties, and engaging games.
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Promoting the Inclusivity of San Francisco’s Hospitality Industry with a U.K. Drag Contest
Smarties Awards July 24, 2023The San Francisco Travel Association promoted the diversity and inclusivity of its city as a travel destination for Britons though a contest celebrating drag queens.
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Promoting the Tentpole Content of Salesforce’s Streaming Platform
Smarties Awards July 24, 2023Salesforce drove awareness of its new streaming platform by drawing audiences to episodes of its marquee show on YouTube.
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Puffs Unleashed: The Art of a Breakfast Revolution
Smarties Awards July 24, 2023Reese's Puffs revolutionized the breakfast cereal space by collaborating with artist KAWS, introducing limited-edition cereal boxes and an AR game, resulting in a 17 percent year-over-year sales increase, and positioning the brand as a creative force in generation Z culture.
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