Case Studies
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Reality TV Show in Vietnam Helps Brands Sell — and Sell Career of a KOC
Smarties Awards July 24, 2023A reality TV show, KOC Vietnam, brought in revenue for participating brands through selling products with reviews by Key Opinion Consumers (KOCs) on the show, while establishing KOC as a legitimate career in Vietnam.
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Salesforce Creates a TV Series with CNBC
Smarties Awards July 24, 2023Salesforce partnered with CNBC to create a long-form content series promoting its business, which aired across multiple NBC- and Salesforce-owned channels.
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Showtime Pays Out Money to Billions Fans
Smarties Awards July 24, 2023To promote the new season of Billions, Showtime opened a Venmo account and paid out money to fans who participated in a viral Twitter marketing campaign.
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Star Power Creates a Face Paint Filter for Cricket Fans
Smarties Awards July 24, 2023Star Power created a dynamic face painting filter to help cricket fans show their loyalty.
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Sting Strawberry Creates Custom Mobile Game to Engage and Inspire Generation Z
Smarties Awards July 24, 2023To strengthen its position in the market and deepen its relationship with generation Z in Vietnam, PepsiCo beverage brand Sting Strawberry created a custom mobile game that allowed users to explore new places and win prizes from the comfort of their own homes.
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Subway Co-Opts Other Brands’ Ads to Make Room for All Its Menu Updates
Smarties Awards July 24, 2023Subway had so much brand news to convey to consumers after its menu refresh, that it had to break into ads for other brands, like Beats headphones, to get it all across.
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Targeting Potential Vacation-Takers with Local Weather Data
Smarties Awards July 24, 2023The Amelia Island Convention & Visitors Bureau attracted winter-stricken northeastern consumers to its vacation destination with a geo-targeted mobile campaign that was keyed to local weather data in the targeted audiences’ location.
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The Entertainer with HSBC Banking Mobile App Reminds Users to Redeem Offers with a Real-time Marketing Campaign
Smarties Awards July 24, 2023The Entertainer with HSBC banking mobile app leveraged Mall IQ mobile SDK technology to enable real-time engagement and location-based targeting for its real-time marketing campaign.
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The TV Show Yellowjackets Built a Social Hit
Smarties Awards July 24, 2023Set in the mid-1990s and its present-day aftermaths, Yellowjackets features dual ensembles of relatable gen Z and gen X women. The challenge was to break through peak TV clutter from hundreds of competing titles and recruit cross-generational audiences to Yellowjackets.
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This Campaign Helped Saree Weavers in West Bengal Earn Revenue During a Tough Time
Smarties Awards July 24, 2023Detergent brand Sunlight was able to increase its market share and drive revenue with a campaign in which the brand partnered with a popular designer and West Bengalese clothing weavers to create custom, colorful sarees.
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This Ice Cream Company Tailored its Messaging to Local Weather Conditions with Dynamic Creative Optimization
Smarties Awards July 24, 2023Ice cream company Algida boosted its sales with instant retailer Getir through creative messaging on Meta that adapted to local weather conditions.
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This Indian Coffee Brand Promoted Gender Equality with a Short-Form Video Series and Chatbot
Smarties Awards July 24, 2023Indian coffee brand Bru promoted gender equality in marriages through a series of short-form OTT videos and the innovative use of a chatbot on WhatsApp.
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This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions
Smarties Awards July 24, 2023La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.
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This Vietnamese Beer Brand Celebrated Provincial Pride for the Tet Holiday
Smarties Awards July 24, 2023Vietnamese beer brand Bia Saigon created individualized packaging to celebrate each of the country’s provinces during the celebratory season of Tet. This packaging went on to provide the basis for geo-targeted mobile ads designed to inspire local pride at a time when not everyone was able to travel back home to their native city.
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This VR Experience from the IPC Enhanced Inclusion for People with Disabilities
Smarties Awards July 24, 2023To drive greater understanding and inclusion of people with disabilities, the International Paralympic Committee partnered with Meta and five Paralympians to share their stories of being a disabled athlete in an immersive VR experience on Oculus.
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TikTok Celebrates Malaysian Culture for the Country’s Independence Day
Smarties Awards July 24, 2023TikTok encouraged the use of its platform with a celebration of Malaysia’s Independence Day that invited users to create content showing what it meant to be Malaysian.
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TikTok Showcases the Usefulness of Its Platform
Smarties Awards July 24, 2023TikTok sought to win over non-users in Korea by showcasing the usefulness of its content.
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Ultima Fuels Small-Dog Vitality with a Soccer Match
Smarties Awards July 24, 2023Ultima transformed LED panels on the sidelines of a Serie A soccer match to create an immersive experience of a small dog chasing a ball, captivating both live and television audiences, while emphasizing the significance of tailored nutrition for small dogs.
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Unilever's B2B App’s Success
Smarties Awards July 24, 2023Unilever India, the leading FMCG brand, has revolutionized the way the industry communicated with its B2B partners (wholesalers, dealers, and pharmacists). It launched Shikhar, an app that empowers its distributor network to directly order stock online with ease and convenience.
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Unilever’s Jet Fresh Found a Solution to a Consumer Need
Smarties Awards July 24, 2023Yumoş Jet Fresh needed to focus on educating consumers about what the product delivers and how to use it.
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