CMO Content
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Three Visions of the Future of AI for Customer Engagement: 2027 Scenarios
CMO Content July 20, 2023The ANA Global CMO Growth Council and the Management and Business Review organized a forum with leading experts to explore three possible scenarios for the future - optimistic, pessimistic and most likely. Participants outlined the steps we should take today to address these possibilities and prepare for 2027.
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Management and Business Review Special Double Issue: AI for Customer Engagement
CMO Content July 19, 2023This special double issue of the highly acclaimed MBR explores how AI can impact customer engagement now and what it might be able to do in the future.
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Share All Three 2021 Issues of MBR with Your Teams and Everyone You Know — and Encourage Them to Share with Everyone They Know
CMO Content July 18, 2023The Management and Business Review is meant for everyone in the business community, around the world. To get it into the hands of as many people as possible, we request that you share all three 2021 issues with everyone you know.
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RECAP: 2023 Global CMO Growth Council at Cannes
CMO Content July 14, 2023The Global CMO Council recaps the “Accelerator Forums” held throughout the week at Cannes 2023.
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Insights from the ANA Global CMO Growth Council Accelerator Forums at the 2023 Cannes LIONS International Festival of Creativity
CMO Content June 28, 2023During the sixth annual ANA Global CMO Growth Council Leadership Assembly and Accelerator Forums at Cannes, CMOs and Industry Leaders shared insights, experiences, and inspiration for accelerating business growth with impact.
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The 2023 CMO’S Guide: A Compendium of Cases from Brands Driving Business Growth Through Sustainability and Inclusive Innovation
CMO Content June 20, 2023As leading companies bake sustainability into their business growth strategies, there is a unique opportunity for marketers to bring a deep knowledge of customer needs and cultural insights to the table. This compendium provides case examples to help all CMOs accelerate their progress and drive more growth.
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The 2023 Marketing Capabilities Framework
CMO Content June 19, 2023The 2023 Marketing Capabilities Framework, a first-of-its-kind talent resource developed by the ANA and the ANA Global CMO Growth Council, provides marketing leaders with an industry-wide playbook to elevate modern marketing talent, ultimately driving growth for their organizations and our industry.
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Global CMO Growth Council Leadership Assembly and Accelerator Forum at Cannes: 2023 Delegate Briefing
CMO Content June 16, 2023The Growth Council and ANA Board have identified 7 “super priorities”. Learn about progress made toward the goals of the 7 “super priorities” and the next steps to achieve desired outcomes for 2023.
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CMO Executive Brief
CMO Content June 1, 2023Download this Executive Briefing to learn about the progress the ANA Global CMO Growth Council is making, and how you can align Growth Council Resources to achieve your strategic goals for 2023 and beyond.
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Key Takeaways: Global CMO Growth Council Regional Leadership Forum | APAC
CMO Content April 12, 2023The ANA Global CMO Growth Council, together with partners Cannes LIONS and Dentsu APAC, convened a select group of CMOs and brand leaders to elevate two areas of opportunity that will fuel growth for marketers – Creativity and Sustainability.
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Spikes Asia Creativity Report 2023
CMO Content April 6, 2023The Spike Asia Creativity Report spotlights some of the best creative advertising in APAC, featuring interviews with Spikes Award winners, insights from jurors, and more.
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Marketing a Better Future
CMO Content March 17, 2023Dentsu presented findings from its study on the opportunity for marketing to drive sustainability efforts within their organization.
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ANA Global CMO Growth Council Quarterly Progress Update — Brand Working Team
CMO Content March 9, 2023The CMO Global Growth Council met to discuss positioning the “brand” as the primary driver of impact and growth.
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ANA Global CMO Growth Council Quarterly Progress Update — Data Working Team
CMO Content March 9, 2023ANA’s Global CMO Growth Council discussed how to best optimize and create transparency in the programmatic media supply chain and digital ecosystem.
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ANA Global CMO Growth Council Quarterly Progress Update — Talent Working Team
CMO Content March 9, 2023The CMO Growth Council met to discuss elevating the marketing work force to keep pace with marketing’s transformation.
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Activate the B4H Growth Platform
CMO Content February 24, 2023The Global CMO Growth Council, representing 1,200+ chief marketers from the world’s leading brands established a clear, universal path for marketers to help drive business growth and benefit all of humanity. Download your copy of the B4H Growth Platform to activate your B4H brand today.
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New Universal Frameworks for B2B and B2C Brands
CMO Content February 24, 2023What brand metrics correlate most strongly to growth in your organization? What brand drivers matter most to your CEO/CFO? We’ll share the list of brand growth KPIs formed by the Global CMO Growth Council community, across multiple industries, company sizes, and regions.
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ANA Global CMO Growth Council Quarterly Progress Update — Sustainability
CMO Content February 23, 2023ANA’s Global Growth Council met to drive CMO engagement in sustainability practice at scale by increasing the number of case studies shared, establishing benchmarks for the carbon footprints of their brands, and establishing collaboration processes with key internal stakeholders.
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Strengthening Black Entry Level Talent Representation Across the Marketing and Advertising Ecosystem
CMO Content February 1, 2023ANA’s Global Growth Council convened to discuss the importance of strengthening black entry-level talent across the marketing and advertising industry, and share ideas on how to drive change.
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The Rebirth of Marketing and the Role of Chief Marketing Officers
CMO Content January 4, 2023In this paper, Yoram “Jerry” Wind (The Wharton School, University of Pennsylvania) and Nick Primola (ANA Global CMO Growth Council) propose a framework that makes the CMO directly responsible for the organization’s customer engagement and growth.
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