Event Video
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Advertising Winners and Losers: A Wall Street Perspective
Conference Session Videos July 19, 2022In this video, Laura Martin from Needham & Company shared analysis on ad-driven public companies in the streaming, content, and tech industries.
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Denny’s Feeds a New Generation of Creators
Event Soundbites July 19, 2022In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Denny’s Feeds a New Generation of Creators
Conference Session Videos July 19, 2022In this video, learn how Denny’s used an AI-powered tool to identify a group of influencers who would help it develop a new brand platform that would win over younger audiences, while not alienating the brand’s loyalists.
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Destination: Metaverse
Event Soundbites July 19, 2022Takeaway: Marriott entered the metaverse space with an “optimize for today but build for tomorrow” philosophy.
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Destination: Metaverse
Conference Session Videos July 19, 2022In this video, Marriott Bonvoy explored the metaverse, including what it is, how it evolved, and how brands are entering the space.
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From Beginners to Experts: How Miller Lite Launched a Dynamite Metaverse Activation
Event Soundbites July 19, 2022Miller Lite’s Sofia Colucci discusses how she and her team researched and learned about the metaverse and some key insights they used to launch The Meta Lite Bar in a matter of weeks.
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Gaming Is Bigger Than You Think
Event Soundbites July 19, 2022Winning, identity, collaboration, progression, and exploration have made gaming a highly engaging platform.
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Gaming Isn’t TV: Why Your Brand Needs to Think About In-Game Ads in a New Way
Event Soundbites July 19, 2022Fernando Machado, CMO at Activision Blizzard, discusses why it’s important to adjust your marketing approach when marketing in a video game.
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Event Soundbites July 19, 2022To take advantage of Super Bowl buzz, Molson Coors set its sights on creating the first big beer brand in the metaverse.
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Miller Lite Turns Virtual Cheers into Real-Life Beers in the Metaverse
Conference Session Videos July 19, 2022In this video, get an insider's view into how Miller Lite hosted the first-ever bar in the digital universe, the Meta Lite Bar, when it was unable to be an official real-world participant in Super Bowl LVI due to a competitor holding the exclusive sponsorship rights.
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The New Reality of Sports: How IBM and Disney Are Fueling Fans Through Fantasy
Conference Session Videos July 19, 2022In this video, Disney and IBM shared key insights on how both brands engage fantasy sports players and partner to enhance the experience of those players. The group also reviewed key takeaways and distinct trends from Disney Advertising’s proprietary study, “Generation Stream: Sports Edition."
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Why the Metaverse Matters for Multicultural Audiences
Event Soundbites July 19, 2022Marketers need to be aware that the metaverse attracts a diverse audience because there is no dominance hierarchy.
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Why the Metaverse Matters for Multicultural Audiences
Conference Session Videos July 19, 2022In this video from the ANA’s 2022 Digital and Social Media Conference, Walton Isaacson’s Albert Thompson explained why the metaverse will likely hold a very strong appeal for multicultural users.
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Advancing Black-Owned Media Businesses
Conference Session Videos July 18, 2022In this video, presenters dove into issues including how current CPM, measurement, and payment models are limiting for independent publishers as well as how such publishers can really shine when providing customized content — yet buyers need to be flexible in order to take full advantage.
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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Event Soundbites July 18, 2022Sephora has learned to drive supplier diversity by doing before saying; and growing where it’s planted.
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Driving Visibility (and Boosting Opportunity) for Black-Owned Beauty Brands
Conference Session Videos July 18, 2022In this video, Sephora shared its efforts to spotlight the Black beauty community, from its first-ever Black-owned brands campaign to elevating Black beauty entrepreneurs and the products they offer via a multitude of storytelling platforms and an expansion of Sephora's product line.
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What We’ve Learned in the Past Year
Conference Session Videos July 18, 2022The 2022 ANA Digital and Social Media Conference kicked off with a brief summary of what we've learned about supplier diversity in the past year.
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2022 ANA In-House Excellence Awards Virtual Presentation of Winners
Conference Session Videos July 14, 2022The 2022 ANA In-House Excellence Awards Virtual Presentation of Winners celebrated and presented awards to winners representing top-performing in-house agencies who were focused on driving demonstrable business growth.
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CCPA and the Fortune 100: Widespread Ad Compliance Challenges
Conference Session Videos July 14, 2022Consumers' right to control data sharing is one of the key principles of privacy regulation, from GDPR to CPRA. In this video, hear about research on privacy compliance among the Fortune 100, including root causes and ways to remediate, and regulatory implications for affected firms.
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Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)
Conference Session Videos July 14, 2022In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.
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