Industry Insights
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#SeeHer Drives Growth for eBay and Anheuser-Busch
Leading Edge April 24, 2019Hear how the #SeeHer mission aligns marketing with diversity and inclusion to increase business growth for eBay and Anheuser-Busch. This video features Suzy Deering, the CMO at eBay, and Jodi Harris, the VP of Marketing Culture and Learning at Anheuser-Busch.
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Multi-Touch Attribution
Leading Edge March 15, 2019Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.
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Precision vs. Reach
Leading Edge March 15, 2019Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.
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Probabilistic vs. Deterministic
Leading Edge March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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Understanding Attribution
Leading Edge March 15, 2019Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.
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What Is Attribution?
Leading Edge March 15, 2019Watch this video to connecting the dots and learn how to determine which channels are leading to conversions.
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What Is Match Rate?
Leading Edge March 15, 2019Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.
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2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight
Leading Edge January 29, 2019The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the changing landscape.
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Next-Generation TV White Paper
Leading Edge January 4, 2019In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.
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