Multi-Touch Attribution
Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.
Source
"Multi-Touch Attribution." DMA, a division of the ANA, 2019.
Multi-Touch Attribution (MTA) can be very powerful: learn the pros and cons of MTA so you can make wise decisions.
"Multi-Touch Attribution." DMA, a division of the ANA, 2019.