Money Slides
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The Data Clean Room Landscape
Money Slides May 9, 2023Software company InfoSum breaks down the data clean room market into purpose-defined categories and identifies which providers populate each one.
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Tracking Inflation: 2022-2023
Money Slides May 9, 2023Marketing data provider Wiland graphs the recent and dramatic fluctuations in the prices of staple goods in the U.S.
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Ad Spend’s Move to Digital, by the Numbers
Money Slides April 11, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Consumers' Preferences for In-Store Versus Online Shopping, by the Numbers
Money Slides April 11, 2023Dentsu shares data breaking down consumers’ preferences for in-store versus online shopping, offering additional granularity as to product categories and different consumer age groups.
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Content Marketing Maturity Model
Money Slides April 11, 2023The agency Knotch and payment-processing platform Square share a content marketing maturity model from Gartner.
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Defining the Tiers of Influencers
Money Slides April 11, 2023KitchenAid broke down the different tiers of influencers, from nano-influencers to celebrities, and identified the role that each can play in a marketing strategy.
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Gen Z's Preference for Social Media Over Other Media, by the Numbers
Money Slides April 11, 2023Insider Intelligence provides data indicating the strong preference that generation Z has for social media, the amount of time they spend with it, and the specific platforms they use most.
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Notable Agency Reviews in 2021 and 2022
Money Slides April 11, 2023R3 provides a list of organizations that put their agencies out for review in 2021 and 2022, specifying, as well, the focus of the review, the winning agency, and the estimated billings.
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States in Which to Find Commercial Production Incentives
Money Slides April 11, 2023The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.
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The KPIs That Can Guide Your Influencer Marketing Campaigns
Money Slides April 11, 2023Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.
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Gen Z’s Favorite Brands, by the Numbers
Money Slides March 29, 2023Insider Intelligence shares the results of a survey ranking generation Z’s 20 favorite brands.
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The Leading Concerns of Generation Z
Money Slides March 29, 2023Insider Intelligence shares survey data detailing the personal concerns that weigh heaviest on the minds of generation Z.
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The Use of D2C by Generation
Money Slides March 29, 2023Insider Intelligence reports on what percentage of each generation has ordered directly from a brand.
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African Americans’ Representation in the Marketing Industry
Money Slides March 27, 2023Data from the ANA and AIMM demonstrate how the representation of African Americans in the marketing industry declines as one moves up the corporate ladder.
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Amazon Projected to Lose Share of the Retail Media Ad Market
Money Slides March 27, 2023Forrester shares data forecasting that Amazon’s share of the retail media ad market will decline by 2024 under pressure from competitors such as Walmart, Kroger, Best Buy, Michaels, Albertsons, and Tesco.
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Attitudes Toward Data Privacy Practices, by the Numbers
Money Slides March 27, 2023R3 offers data illuminating the attitudes toward data privacy practices held by marketers and consumers by age group, revealing the types of data that the latter are most comfortable sharing.
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B2B Marketing Spend: 2022 Expenditures by Channel and a Forecast for 2023
Money Slides March 27, 2023Winterberry Group broke down the B2B sector’s advertising spend by channel in 2022 and offered a projection of what that spending by channel will look like in 2023.
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Charting Two Decades of Proliferation of Streaming Services
Money Slides March 27, 2023AB InBev offers a timeline illustrating when each streaming platform entered the market and how that has resulted, over time, in an explosion of non-linear content options for consumers.
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Email Users Worldwide to Grow at Three Percent per Year
Money Slides March 27, 2023As part of his opening remarks for the 2023 ANA Email Evolution Conference, ANA CEO Bob Liodice cited data from market research firm the Radicati Group that projects that the number of email users worldwide will grow by 3 percent a year through 2026.
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How to Achieve Carbon Neutrality in Ad Production: Each Stakeholder’s Responsibilities
Money Slides March 27, 2023The organization Ad Net Zero provides a flow chart identifying the stakeholders in the production ecosystem and the responsibilities they must each assume to achieve net-zero carbon emissions.
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