Money Slides
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Ad Spend on Social Networks, by the Numbers
Money Slides April 23, 2025EMARKETER calculates U.S. spending on social network advertising in 2024 and then projects forward through 2028.
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Comparing Podcast Platforms' Popularity
Money Slides April 22, 2025EMARKETER compares the fluctuating number of podcast consumers attracted by Spotify, Apple Podcasts, and YouTube, respectively, since 2021.
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TV and CTV Ad Sales, by the Numbers
Money Slides April 22, 2025EMARKETER tracks the decline in ad spending on traditional TV as those dollars have shifted increasingly to CTV. Indeed, EMARKETER projects that ad spend on CTV will surpass TV in 2028.
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Charting the Prevalence of Programmatic Auction Duplication
Money Slides April 21, 2025Jounce Media records the number of directly integrated exchanges maintained by prominent media outlets across web, mobile, and CTV, offering an illuminating proxy for the prevalence of the duplicate programmatic auctions conducted by these outlets.
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Mapping Privacy Laws Across the Globe
Money Slides April 18, 2025General Motors illustrates where consumer data privacy legislation is established or emerging in the U.S. and countries around the world.
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MFA Growth and Contraction Year to Year
Money Slides April 18, 2025Jounce Media graphs the rise and fall of Made-for-Advertising (MFA) websites from 2020 to 2024, noting the precipitous decline caused by the release of the ANA’s Programmatic Supply Chain Transparency Study in 2023.
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Charting Walled Gardens’ Growth Year to Year
Money Slides April 17, 2025Jounce Media reveals the growing predominance of walled gardens such as Amazon, Meta, and YouTube in the programmatic media ecosystem from 2017 to 2024, comparing their share of non-search digital advertising to that of the “open internet” (i.e., that part of the programmatic market separate from walled gardens).
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Wall Street's Underestimation of New Tech Markets
Money Slides April 17, 2025Morgan Stanley records the investment community’s history of misjudging the size of the financial opportunities presented by the emergence of new technologies, from PCs to the internet to mobile devices to the cloud — a history that should, perhaps, be taken into account when projecting the futures of still newer technologies such as AI.
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SMBs’ Adoption of AI for Campaign Management
Money Slides April 16, 2025Morgan Stanley gauges small- and medium-sized businesses (SMBs) past and future use of tools like Performance Max and Advantage+, along with those SMBs expectations for these tools’ impact on ROAS.
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The Fleeting Shelf-Life of Programmatic Media
Money Slides April 16, 2025Jounce Media graphs the velocity with which content ages out of the programmatic media supply chain (measured apart from walled gardens), with 41 percent of supply having been created within a week of the auction.
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Charting the Growth in Programmatic Ad Spending
Money Slides April 14, 2025In his remarks at the 2025 ANA Media Conference, ANA CEO Bob Liodice shared data that reveals the increase in spending on programmatic media since 2023, with a projection forward to 2027.
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Multicultural Buying Power, by the Numbers
Money Slides April 10, 2025Asian Media Group shares data from NielsenIQ that reveals the buying power Asian, Hispanic, and African-American consumers in the U.S. and compares those figures to the relative share of the population that those demographics represent.
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What Emerging Technologies Are People Most Afraid Of
Money Slides April 7, 2025The Kantar Groups shares survey data revealing the level of fear that people express about generative AI, neurotechnology, language translation tools, mixed-reality headsets, and self-driving vehicles.
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Gen AI's Userbase and Use Cases, by the Numbers
Money Slides April 1, 2025The Kantar Group shares survey data that quantifies the adoption of generative AI by gen Z, millennials, gen X, and baby boomers. Additionally, the findings quantify the prevalence of the technology’s adoption for specific uses, such as search, comparing products and prices, getting shopping advice, getting travel advice, getting financial advice, etc.
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How Different Industries Can Leverage AI Agents
Money Slides March 31, 2025Salesforce brainstorms applications for AI agents ideal for companies in industries such as financial services, automotive, manufacturing, health care and life sciences, media, travel, and retail.
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Enacted U.S. State Privacy Laws
Money Slides March 26, 2025Law firm Squire Patton Boggs catalogs the privacy laws passed in each state as of March 2025 and identifies the date when those laws went into or will go into effect.
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Using ChatGPT to Improve Email Marketing Messages
Money Slides March 25, 2025Jay Schwedelson of Outcome Media explains how to use the AI capabilities of ChatGPT to optimize email marketing messaging and even provides the specific language for the prompt that ChatGPT users should employ.
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Email and SMS Performance Compared
Money Slides March 22, 2025See the open rates, click-through rates, and conversion rates for marketers’ uses of email and SMS, i.e., text messaging.
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The Sources of Advertising's Carbon Emissions, by the Numbers
Money Slides March 22, 2025L'Oréal shares data from AdGreen that quantifies the relative share of the advertising industry’s carbon emissions that different aspects of marketing are responsible for, with travel and transportation leading the list by a wide margin. Further granularity is offered as to what components of travel and transportation emit the most carbon.
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What Percentage of Brands Offer Loyalty Programs
Money Slides March 22, 2025The ANA shares survey data revealing the proportion of organizations that offer their customers the opportunity to participate in a loyalty program, with additional granularity provided as to the proportion of organizations that are B2C- or B2B-oriented.
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