Money Slides
-
The Prevalence of No-Click Searches
Money Slides June 11, 2025Marketing platform 6sense quantifies the rate at which today’s online searches conclude in zero clicks, with search-result pages often including an AI generated response that eliminates the need for additional page views.
view -
Customer Satisfaction with Retail Media Personalization, by the Numbers
Money Slides June 5, 2025Resonate, a leader in AI-powered predictive intelligence, shares survey data from Deloitte that reveals the gulf between retail media networks’ perceptions of the quality of personalization that they deliver and customers’ own level of satisfaction with it.
view -
Where CEOs Want CMOs to Focus
Money Slides June 4, 2025WARC shares the results of a survey of CEOs that reveals what priorities these leaders wish their CMOs to embrace.
view -
The Hidden Costs Eroding Your Programmatic Media's Productivity, 2025
Money Slides June 3, 2025The results of an ANA study itemize and quantify the hidden costs of programmatic media.
view -
Brand Equity's Impact on Conversions, by the Numbers
Money Slides June 2, 2025WARC calculates the influence that various measures of brand equity exercise on a company’s probability of conversion.
view -
Tracking Investment in Brand versus Performance
Money Slides May 30, 2025WARC tracks the comparative changes in marketers’ investments in brand versus performance marketing since 2019.
view -
Agency Tenure, by the Numbers
Money Slides May 13, 2025The ANA and the 4As share survey data that identifies the average tenure of agencies based on their marketing discipline and their size.
view -
What Makes a Client-Agency Relationship Transparent
Money Slides May 13, 2025Clients and agencies both identify the measures that, in their view, most powerfully contribute to the transparency of their partnerships.
view -
The Prevalence of Standardized Methods for Measuring the Value of Client-Agency Relationships
Money Slides May 12, 2025Survey data reveals the percentage of clients and agencies that have adopted standardized means of assessing the value of their relationships.
view -
Tracking Mergers and Acquisitions in the Marketing Services Industry
Money Slides May 12, 2025Evalla Advisors calculates the number of mergers and acquisitions that have taken place in the marketing services industry for each year since 2019.
view -
Attributes of Long-Term Client-Agency Relationships
Money Slides May 8, 2025Survey data reveals what qualities clients and agencies feel are most important to maintaining the longevity of their working relationships.
view -
What Procurement Can Do to Motivate Agencies
Money Slides May 8, 2025Avis Budget Group and Joanne Davis Consulting share the results of a 2025 survey that reveal what agencies most want from their partners in procurement to spur their performance. Surprisingly, pay considerations aren’t the top request from agencies.
view -
Client-Agency Trust Levels, by the Numbers
Money Slides May 7, 2025Survey data reveals how much trust clients and agencies currently have in one another.
view -
Tracking the Prevalence of Agency Performance Incentives
Money Slides May 7, 2025The ANA and JLB + Partners share data that illustrates the relative popularity of performance incentives over time.
view -
Agency Compensation Methods, by the Numbers
Money Slides May 6, 2025The ANA and JLB + Partners share data that tracks the prevalence of different agency compensation methods (commission versus fee) over time and that then assesses the prevalence of these methods by agencies’ marketing disciplines.
view -
Companies Project the Time Needed to Resolve Gen AI Challenges
Money Slides May 6, 2025Computer Generated Solutions shares survey data from Deloitte that reveals companies’ predictions for how long it will take them to surmount the various challenges involved with adopting generative AI — challenges that range from implementing governance to achieving ROI to acquiring the necessary talent.
view -
Each Generation's Connection to Social Media, by the Numbers
Money Slides April 30, 2025Ad Age shares findings from a survey that Deloitte issued to learn how connected baby boomers, gen X, millennials, and gen Z feel to social media versus TV, and how relevant the channel’s content feels to them, relative to TV.
view -
U.S. Podcast Revenue, by the Numbers
Money Slides April 28, 2025EMARKETER calculates the revenue generated by U.S. podcast creators in each of the past years since 2023 and then projects forward through 2027.
view -
Creator-Driven Affiliate Marketing's Revenue, by the Numbers
Money Slides April 25, 2025EMARKETER calculates the U.S. creator revenues from social media affiliate marketing in each of the past years since 2022 and then projects forward through 2027.
view -
Spending on Sponsored Content, by the Numbers
Money Slides April 24, 2025EMARKETER calculates the revenue generated by creators for their sponsored content in each of the past years since 2022 and then includes forecasts for 2025, 2026, and 2027.
view