Money Slides
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Ranking the Most Valuable B2B Brands, 2024
Money Slides June 19, 2024Representatives from Deloitte, Stein IAS, and Brand Finance identify the most valuable B2B brands of 2024.
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The Rise of Latino-Owned Businesses
Money Slides June 19, 2024A team of presenters at the 2024 ANA Masters of B2B Marketing Conference cited U.S. Census data to chart the proliferation of Latino-owned businesses over the last three decades.
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AI Governance Best Practices
Money Slides June 5, 2024Learn the best practices for establishing governance for AI technologies in your organization, which are shared by Krista Sande-Kerback, formerly of IBM.
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The Gender Pay Gap in Professional Sports
Money Slides May 23, 2024Diageo shares data that compares the average pay that male and female professional athletes receive for playing tennis, soccer, golf, and basketball.
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The Growing Prevalence of In-House Agencies, by the Numbers
Money Slides May 23, 2024The ANA shares survey data that illuminates how more and more organizations have developed in-house agencies since 2008.
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U.S. Women’s Sports Fan Demographics
Money Slides May 23, 2024Diageo shares demographic data that breaks down the genders, ages, income, education, and racial/ethnic identities of U.S. women’s sports fans.
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CMO Investment Preferences, by the Numbers
Money Slides May 21, 2024In his remarks at the ANA’s 2024 Advertising Financial Management Conference, ANA CEO Bob Liodice shared the results of a survey of CMO’s that illuminates their investment priorities.
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The Most Important Factors to Clients in Selecting an Agency
Money Slides May 15, 2024The ANA shares survey data that sheds light on the most important criteria motivating a client’s choice of an agency, with cost topping the list.
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A Maturity Model for the Skills and Aptitudes of Modern Marketers
Money Slides May 14, 2024Douwe Bergsma, CMO at health care provider Piedmont, shares a framework for assessing the maturity of a modern marketer’s capabilities.
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Quantifying the Dominance of Google, Meta, and Amazon in the Advertising Industry
Money Slides May 14, 2024Omnicom shares data that sheds light on how much Google, Meta, and Amazon dominate the advertising industry, with a projection for how this dominance will continue to grow in the coming years in the auction space for digital media.
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Ranking the Top Ten Most Valuable Brands
Money Slides May 14, 2024Vanda Pharmaceuticals’ CMO shares a table that quantifies the value of the ten most valuable brands of 2023.
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Radio and TV Compared by Share of the 18-49 Audience
Money Slides May 9, 2024Cumulus Media shares Nielsen data that illustrates how radio and TV have competed for the 18-49 age demographic over time, noting that radio assumed dominance starting in 2022.
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Radio's Ability to Increase Reach, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the incremental lift in reach gained from adding radio to a campaign’s channel mix.
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The Audiences for Radio and TV, by Age
Money Slides May 9, 2024Cumulus Media shares Nielsen data that compares the age composition of radio and TV audiences.
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The Reach of Various Marketing Channels, by the Numbers
Money Slides May 9, 2024Cumulus Media shares Nielsen data that quantifies the reach of marketing channels that include TV, video, and social media, with radio holding a dominant position.
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Word Count's Impact on Audio Ad Recall, by the Numbers
Money Slides May 9, 2024Cumulus Media shares data that quantifies how recall for an audio ad is improved by diminishing the word count.
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Quantifying the Impact of Creative
Money Slides May 8, 2024The Hershey Company shares data that demonstrates the influence that creative exerts on metrics such as sales impact, relative to the influence of media and brand.
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Ad Spending on Digital Video Versus TV
Money Slides May 6, 2024Winterberry Group shares data that compares ad spending on digital video and linear TV and includes a forecast for digital and video ad spend in future years.
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Each Generation's Preferred Method of Receiving Offers, by the Numbers
Money Slides April 24, 2024Media and marketing agency Vericast shares data on the modes of communication through which generation Z, millennials, generation X, and baby boomers most prefer to receive offers.
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Marketers' Attitudes Toward Brand Purpose
Money Slides April 24, 2024Deborah Malone of The Internationalist shares survey data that illuminates the relative importance that marketers assign to brand purpose and the ways in which they bring it to life in their organizations.
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