Research Reports
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Behind the Campaign: Inner Nature
Research Reports January 25, 2021Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.
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Future of Programmatic Report, 2021 Edition
Research Reports January 18, 2021Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.
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The State of Influence: Challenges and Opportunities in Influencer Marketing
Research Reports December 8, 2020The ANA surveyed its members to gain a greater understanding of marketers’ experiences with, usage of, and needs surrounding influencer marketing. This report covers the findings from both quantitative and qualitative research, with data from 97 respondents.
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Consumer Neuroscience Report, 2020 Edition
Research Reports November 16, 2020Consumer neuroscience isn’t a fad. It’s a growing trend that has huge potential for marketers looking to influence the way consumers think, feel, and act. This report explores what the trend is, why it matters to marketers, and how to apply the technology in the real world.
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The Internet of Things Report, 2020 Edition
Research Reports July 14, 2020The 2020 edition of the ANA Marketing Futures Report on the Internet of Things paints a rich picture of the ways this trend is expected to disrupt consumer behavior and how brands are evolving their approach to marketing in order to succeed in our increasingly connected world.
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Growth and Opportunities in Content Marketing
Research Reports July 13, 2020In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.
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Marketing, Innovation, & Technology 2020 Survey Findings
Research Reports June 10, 2020ANA Marketing Futures partnered with R3 Worldwide to conduct a survey among ANA Members to understand where they are in their innovation journey and what they need to move forward. This report showcases the survey’s findings and highlights the diverse offerings of the Marketing Futures program.
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Data Sources for Media: A Buyer’s Guide
Research Reports May 11, 2020A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. This paper recommends criteria for advertisers to focus on when evaluating data and provides a checklist to use when considering a new data partner.
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The Future of Retail Report, 2020 Edition
Research Reports May 6, 2020The 2020 report on the future of retail marketing brings together expert perspectives, key stats, and illustrative case studies to give forward-thinking marketers the information they need to prepare for what’s next.
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Blockchain Report, 2020 Edition
Research Reports April 27, 2020The 2020 report on blockchain technology brings together expert perspectives, key stats, and practical use cases to give forward-thinking marketers the information they need to prepare for the future of the industry.
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Voice Marketing Report, 2020 Edition
Research Reports April 20, 2020The 2020 Edition of the ANA Marketing Futures Report on voice marketing explores the ways marketers are thinking about voice search, voice-enabled product development, and virtual assistants, such as Alexa or Siri.
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Payment Terms: Current Practices for Marketing Services
Research Reports March 10, 2020ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.
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The State of Connected TV Report 2020
Research Reports February 13, 2020ANA and Innovid have partnered on a new study, “The State of Connected TV Report 2020.” Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.
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CMO Trend Brief: Digital Transformation 2020 Edition
Research Reports January 9, 2020This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.
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Digital Transformation Report, 2020 Edition
Research Reports January 9, 2020The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.
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CMO Trend Brief: Live Video, 2019 Edition
Research Reports December 15, 2019The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.
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Live Video Report, 2019 Edition
Research Reports December 15, 2019The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.
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CMO Trend Brief: Future of B2B Marketing, 2020 Edition
Research Reports December 11, 2019The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.
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Future of B2B Marketing Report, 2020 Edition
Research Reports December 11, 2019Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.
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CMO Trend Brief: Future of Work, 2020 Edition
Research Reports November 27, 2019Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.
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