Payment Terms: Current Practices for Marketing Services

March 10, 2020

Given member interest resulting from coverage in the advertising/marketing trade press, ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Our survey had 109 members participants and was supplemented by in-depth qualitative interviews. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend. The services noted most for extended payment terms are agency fees, research, and production. The majority of respondents who have extended their payment terms have done so to derive better cash flow.

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Source

"Payment Terms: Current Practices for Marketing Services." ANA, 2020.