Playbooks & Tools
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Management and Leadership Strategy Scorecard
Tools January 1, 2026We created the Management Strategy Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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Management and Leadership Strategy Scorecard
Tools January 1, 2026We created the Management and Leadership Strategy Scorecard to document your objectives, initiatives, measures, and targets for the next 12-18 months.
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MarCom Objectives Worksheet
Tools January 1, 2026A template to help you write your MarCom plan objectives.
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Market Forces Analysis Quick Win
Quick Wins January 1, 2026This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
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Market Requirements Document
Tools January 1, 2026A template that summarizes market needs and the opportunity to develop a new product.
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Market Research Agency Selection Tool
Tools January 1, 2026Use this tool to help you select a firm for your market research initiative.
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Market Research Analysis Template
Tools January 1, 2026Use this template to identify and document the types of analysis you will use to analyze data collected from a market research initiative.
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Market Research Analyst Job Description
Tools January 1, 2026A template to quickly document the role and responsibilities for this position.
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Market Research Capabilities Assessment
Tools January 1, 2026This tool will help you evaluate your organization's market research maturity level.
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Market Research Decision Problem Template
Tools January 1, 2026Use this tool to identify and define the decision problem (opportunity) for a market research effort.
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Market Research Framework
Tools January 1, 2026Use this market research framework to define the activities required to successfully create, plan, and execute a market research plan.
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Market Research Playbook
Playbooks January 1, 2026Use this step-by-step planning playbook and set of 31 premium tools and templates to create a comprehensive market research process, report, and presentation.
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Market Research Presentation Template
Tools January 1, 2026Use this template to professionally document your market research study and its findings when presenting them to your executive team.
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Market Research Problem Template
Tools January 1, 2026Use this tool to connect your decision problem, exploratory research and resulting hypothesis to create a Research Problem Statement.
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Market Research Project Management Tool
Tools January 1, 2026Use this template to track all of the tasks associated with your market research project.
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Market Research Report Template
Tools January 1, 2026A formal report template that will help you communicate findings from a market research project.
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Market Research RFP Template
Tools January 1, 2026A template to create an request for proposal (RFP) for market research support services.
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Market Research Strategy Scorecard
Tools January 1, 2026This strategy scorecard will help you identify and document your market research objectives for the next 12-18 months.
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Market Research Training Course
Tools January 1, 2026This course has 5 video modules that will help you build an efficient market research process, a comprehensive market research report and an engaging presentation.
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Market Segment Analysis Quick Win
Quick Wins January 1, 2026This Market Forces Analysis Template helps you map out the competitive landscape, identify trends, and assess whether these forces present opportunities or risks for your organization.
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