Playbooks & Tools
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Website GAP Analysis Template
Tools January 1, 2026Use this tool to analyze your website and identify gaps in your capabilities.
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Website Governance Template
Tools January 1, 2026Use this template to create a website governance document that will help you govern your corporate website.
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Website Program Prioritization Tool
Tools January 1, 2026Use this to evaluate your website program initiatives based on their strategic fit, economic impact, and feasibility.
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Win Loss Analysis Tool
Tools January 1, 2026Use our Win Loss Analysis Template to track your competitive wins and losses.
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Win-Loss Analysis Quick Win
Quick Wins January 1, 2026The Win-Loss Analysis Template provides a framework for identifying and documenting key insights from recent deals, guiding strategic adjustments in sales, product development, and training.
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World Class Marketing Organization Maturity Model
Tools January 1, 2026Our World Class Marketing Organization Maturity Model was designed to help organizations by providing a road-map for improving their overall marketing capabilities.
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Content Writer Job Description
Tools January 1, 2025A template to quickly document the role and responsibilities for the Content Writer position.
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Video Marketing Benchmark Report
Tools January 1, 2025In a April 2014 study sponsored by Brightcove, Demand Metric partnered with Ascend2 to identify how marketers will be pursuing video marketing success in the upcoming year.
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