g Playbooks & Tools | ANA Marketing Knowledge Center | ANA

Playbooks & Tools

  • Sales Skills Assessment

    Tools   January 1, 2026  

    Use this to evaluate the skills of new hires or seasoned veterans on your sales team.

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  • Sales Support Checklist

    Tools   January 1, 2026  

    A checklist to ensure you have provided all the tools your sales team will need.

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  • Sales Support Effectiveness Survey

    Tools   January 1, 2026  

    A survey to benchmark and collect data for sales support effectiveness.

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  • Sales Training Assessment

    Tools   January 1, 2026  

    Use this to evaluate your company's sales training effectiveness.

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  • Sales Training Framework

    Tools   January 1, 2026  

    Use this sales training framework to define the activities required to successfully create, plan, and execute a sales training plan.

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  • Sales Training Maturity Model

    Tools   January 1, 2026  

    Our Sales Training Maturity Model was designed to help organizations by providing a road-map for improving their sales training efforts and capabilities.

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  • Sales Training Playbook

    Playbooks   January 1, 2026  

    Use this step-by-step playbook and set of 27 premium tools and templates to develop a consultative approach to selling.

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  • Sales Training Training Course

    Tools   January 1, 2026  

    This course has 6 video modules that will help you train sales reps on a consultative approach to selling.

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  • Scenario Planning Analysis Quick Win

    Quick Wins   January 1, 2026  

    This strategic Scenario Planning Analysis Template helps you model potential outcomes and develop thoughtful responses across a range of future scenarios. This tool supports better risk management and faster, more confident strategic shifts.

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  • Scorpion Strategy Thesis Quick Win

    Quick Wins   January 1, 2026  

    The Scorpion Strategy Thesis Framework gives you a structured, one-page format to articulate strategy clearly and powerfully. It focuses on defining the situation, identifying opportunities and risks, and outlining a clear policy for how the organization will respond, followed by impact, objectives, and next steps.

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  • Scrum Master Checklist

    Tools   January 1, 2026  

    Use this Agile Marketing tool to quickly review how well your team is doing.

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  • Search Engine Optimization (SEO) Training Course

    Tools   January 1, 2026  

    Discover how SEO works and which best practices are required to get on to the top rankings to get free traffic. This course goes from fundamental concepts to intermediate optimizations, and then advanced implementation of SEO strategy.

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  • Selecting an Org Structure for Marketing

    Tools   January 1, 2026  

    This How-To Guide was designed to help you understand what the common Marketing organizational charts look like, the pros and cons of each structure, and how to select the best org structure for your company.

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  • SEO App Store Optimization Checklist

    Tools   January 1, 2026  

    Use our SEO App Store Optimization Checklist tool to ensure that you are optimizing your app listing based on best practices.

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  • SEO Blog Post Optimization Checklist

    Tools   January 1, 2026  

    Our SEO Blog Post Optimization Checklist is helpful not only for getting your blog post ready for search engine optimization, but also to ensure that you have not missed any critical components of your post according to your blog policy.

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  • SEO Framework

    Tools   January 1, 2026  

    Use this modern SEO framework to define the activities required to successfully create, plan, and execute a Search Engine Optimization plan.

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  • SEO Keyword Database

    Tools   January 1, 2026  

    Use this template to gather information on the keywords that you are targeting.

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  • SEO Keyword Value Estimator

    Tools   January 1, 2026  

    Use our SEO Keyword Value Estimator tool to calculate the profit opportunities on a target keyword, for each of the 10 organic positions on the first page of a search engine.

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  • SEO Maturity Assessment

    Tools   January 1, 2026  

    Use this to help you measure your organization's search engine optimization maturity.

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  • SEO Mobile Optimization Checklist

    Tools   January 1, 2026  

    Use our SEO Mobile Optimization Checklist tool to ensure that you are optimizing your web pages based on mobile SEO best practices.

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