Playbooks & Tools
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Top 10 Customer Analysis Quick Win
Quick Wins January 1, 2026The Top 10 Customer Analysis Template helps you gain visibility into key customer relationships, highlighting revenue, opportunities for expansion, relationship health, and strategic risks.
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Top 25 Tools Framework
Tools January 1, 2026Follow this simple framework to leverage our top 25 tools, designed to help you achieve immediate marketing results.
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Top Marketing Blogs Database
Tools January 1, 2026Our Top Marketing Blogs Database tool summarizes the top blogs in the marketing world, and allows you to filter them based on their topic, to allow for easy navigation, discovery and inspiration.
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Top Mobile Marketing Resources Database
Tools January 1, 2026A database that provides mobile marketing resources and outlines when and how to use them.
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Top Social Media Sites Database
Tools January 1, 2026A database to obtain a brief description and understanding of when to use over 70 of the top social media sites available today.
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Topic Matter Expert Contact List
Tools January 1, 2026Use the Topic Matter Expert Contact List to finalize who your crisis communications team will go to for assistance during any crisis.
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Trade Promotion ROI Calculator
Tools January 1, 2026Use this to measure the return on investment for trade promotion campaigns.
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Trade Promotions Evaluation Matrix
Tools January 1, 2026A matrix to evaluate potential trade promotion campaigns.
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Trade Show Evaluation Checklist
Tools January 1, 2026A checklist to evaluate trade shows and your competitors' presence.
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Trade Show Evaluation Matrix
Tools January 1, 2026A matrix to rate and compare trade shows based on weighted criteria.
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Trade Show Lead Capturing Form
Tools January 1, 2026A template to assist you with documenting interactions that take place during trade shows.
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Trade Show Program ROI Calculator
Tools January 1, 2026A tool to track all the trade shows you attend, monitor your budget and calculate ROI.
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Trade Show ROI Calculator
Tools January 1, 2026Use this template to measure the return on investment for trade shows.
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Transforming from Call Center to Contact Center Best Practices Guide
Tools January 1, 2026Read this guide to learn how to transform your call center to a Modern Contact Center.
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Understanding Location-Based Advertising
Tools January 1, 2026This How-To Guide describes location-based advertising, how it can benefit your organization, and suggests a few common location-based advertising strategies.
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Unique Selling Proposition Template
Tools January 1, 2026A professionally designed template to help you craft your product's USP.
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User Story Prioritization Tool
Tools January 1, 2026Use this Agile Marketing tool to find the most useful user stories or tasks for your Sprints.
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UX Testing Process Template
Tools January 1, 2026Use our UX testing process template to establish a step-by-step process routine to be used during your usability testing for website and app development.
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Value Discipline Model Audit Quick Win
Quick Wins January 1, 2026The Value Discipline Model Audit Template evaluates your strategic approach, identifying your primary competitive advantage, areas of alignment, and required improvements.
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Value of Using Big Data
Tools January 1, 2026A guide to help you understand the value of using big data.
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