Webinar Rewinds
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IBM: The Culture of Responsible AI
Webinar Rewinds April 5, 2023Earning trust in AI is not a technical problem with a technical solution. It is a SOCIO technical problem that requires a holistic approach. Phaedra Boinodiris, IBM's Phaedra Boinodiris discussed the necessary culture or ethos of organizations curating AI responsibly.
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The Future of TV Measurement: Transitioning to a Multi-Currency TV Market
Webinar Rewinds April 5, 2023The ANA, 4A’s, CIMM, and Deloitte recently partnered to conduct a study on industry perspectives on the transition to a multi-currency national TV market. In this webinar, get a comprehensive overview of the study and learn about the experiences and perspectives of those engaged in and driving the transition across the national TV marketplace.
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Corona's "Native Sportscasters” How to Democratize Soccer Matches for Indigenous Communities
Webinar Rewinds March 30, 2023In this webinar, Corona’s Yune Aranguren discussed “Native Sportscasters,” a soccer platform that brings soccer matches to fans in their original tongues, such as Maya, Zapoteca, Mixe, and Nahuatl — an innovative way to democratize soccer access to all Mexican fans.
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FUNdamentals of Ethical Marketing: Ethical Dilemmas — What Would You Do?
Webinar Rewinds March 30, 2023In this webinar, senior staff from ANA’s Center for Ethical Marketing provided recent cases of potentially unethical marketing practices. Get insights and tips to avoid ethical pitfalls and improve your marketing campaigns' ethical practices.
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How Attention Metrics Can Help Brands Drive Better Business and Environmental Outcomes
Webinar Rewinds March 30, 2023In this webinar, Adelaide and Mediahub shared how Mediahub leveraged Adelaide’s attention metric, AU, to increase conversions, reduce advertising waste, and lower carbon emissions for a leading domestic airline.
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Smile Stunt: Reaching Fans in Unexpected Ways and in Unsuspecting Places
Webinar Rewinds March 29, 2023In this webinar, Danielle Kupchak, EVP of Global Creative Content at Paramount, walked through the ins-and-outs of the Smile Movie Stunt, which Ad Age called one of the most viral advertising campaigns of 2022.
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Oreo’s #LifeLongAlly Campaign: A Multigenerational Story about Acceptance
Webinar Rewinds March 22, 2023In this webinar, Vishnu Nair, Brand Manager at Oreo, discussed a new short film titled “The Note.” The powerful film marks the beginning of their “#LifelongAlly” campaign, which aims to encourage the next generation of active, vocal supporters of the LGBTQ+ community.
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Navigating High Anxiety: What Marketers Need to Know About Gen Z and Millennial Moms
Webinar Rewinds March 15, 2023In this webinar, Everyday Health Group's Dominique De Lope, senior manager of trade insights, shared the most significant factors driving moms' high anxiety, the impact of shifting societal expectations and ideals, and how marketers can position themselves as true parenting allies.
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Privacy in Digital Advertising: Opt-Out Rights and Contracting Requirements
Webinar Rewinds March 14, 2023In this webinar, Squire Patton Boggs Partner Kyle Fath and Senior Associate Niloufar Massachi offered practical guidance for brands in respect to analyzing common digital advertising use cases and complying with the contracting obligations under the 2023 state privacy laws.
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MarTech Implementations with Purpose — How to Achieve Mutual Success Deploying Technology
Webinar Rewinds March 9, 2023For decades business professionals have sought out third-party software solutions to help their business function more efficiently and effectively. Speakers from Decideware discussed the nuts and bolts behind expert MarTech software implementations, regardless of what aspect that tool seeks to manage.
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Maximizing the Value of Media Investments: Complementing Free Donated Media with Other Media
Webinar Rewinds March 8, 2023Nonprofits can gain millions of dollars of free media value through Public Service Announcement (PSA) media distribution. In this webinar, our panel of industry experts discussed the importance of PSA media in conjunction with other media forms to maximize results.
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Tokenization and the Future of Brand Marketing: Building the Next Phase of Consumer Engagement
Webinar Rewinds March 8, 2023In this webinar, Matt Wurst revisits established strategic frameworks and principles and demonstrates how these new tools and platforms enable brands to reclaim ownership of their content, data, and relationship with consumers.
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Mastercard and McCann NY: ANA/4A's Client-Agency Relationship Forum
Webinar Rewinds March 2, 2023In this first webinar in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s, joined by representatives from Mastercard and McCann New York, explored areas of the search process where there is room for improvement.
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The Promise of Hyper-Personalization Realized
Webinar Rewinds March 1, 2023In this webinar, hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.
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Hitting Pause: Why Streaming Depends on New Ad Formats
Webinar Rewinds February 23, 2023In order to break through a crowded and changing media landscape, brands must continue to embrace new ways to keep viewers and consumers engaged. In this webinar, Matt Van Houten and Ariella Astion from DIRECTV Advertising explored why continuous innovation is table stakes for advertisers to win big.
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2023 Global Trends in Martech
Webinar Rewinds February 22, 2023In this webinar, Scott Brinker presents the latest data and insights on how marketing technology is evolving — and how you can manage it effectively in this environment of continuous change.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Webinar Rewinds February 22, 2023The use of tactile printing is becoming more and more common in direct marketing. Allstate shared a test showing that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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Unify Advertising in a Cross-Platform TV World
Webinar Rewinds February 16, 2023The shift to “converged TV” (linear + CTV + digital) is having a transformative effect on how advertisers reach and engage with audiences. In this webinar, Innovid's Jessica Hogue looks at ways to bring “unity” to converged TV campaigns today.
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What's Shaping Agency Partnerships and Compensation in 2023
Webinar Rewinds February 15, 2023In this webinar, R3's Principal and Co-founder Greg Paull talked about best practices for evaluating future-fit partnership and compensation solutions and trends that are shaping client-agency relationships.
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“One of the Most Important Documents You’ll Read:” The FTC’s 2022 Health Products Compliance Guidance
Webinar Rewinds February 14, 2023In this webinar, John Feldman and Keri Bruce of Reed Smith, LLP explained their take on why FTC veteran Lesley Fair dubbed the FTC’s Health Products Compliance Guidance “one of the most important documents you’ll read in 2022.”
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