Thank You
Thank you to everyone who attended the 2021 ANA Advertising Financial Management Conference!
Videos and Presentations
All available conference presentations and videos can be accessed through the Agenda.
Save the Date
Mark your calendars for the 2021 ANA Masters of Marketing Conference this October 5-8!
The 2021 ANA Advertising Financial Management Conference In Two Minutes
Relive the best of this year's conference with this brief overview.
Highlighted speakers include:
- Alexandra Morehouse, CMO, Banner Health
- Ivan Pollard, Recently, Global Chief Marketing Officer, General Mills, Inc.
- Simona Rabsatt Butler, Senior Director Global Sourcing, Visa, Inc.
- And more.
About the Conference
June 27-30, 2021 | In-Person and Virtual
The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders.
The Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more. The ANA Advertising Financial Management Conference provides the forum to discuss the industry's most important and pressing marketing procurement and agency finance issues to help marketers drive business growth.
The Advertising Financial Management Conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy. This program offers CPE credits for in-person (group live) and virtual (group internet based) attendance. Please refer to the CPE Information page for additional information.
Relive the conversation at #ANAAFM
Hosts and Speakers
Co-Host:
Bill Duggan
Group EVP
ANA
Co-Host:
Greg Wright
VP, Content Marketing
ANA
Richard Ettenson
Professor and the Thelma H. Kieckhefer Fellow of Global Marketing and Brand Strategy
Thunderbird School of Global Management
Dan Wald
Co-Founder, Client+Agency SYNC and Enterprise Curriculum Facilitator, ANA
Bill Afonso
Chief Financial Officer
Johannes Leonardo
Lisa Bialecki
VP, Strategic Communications & Demand Generation
Rust-Oleum
Mary Ann Brennan
Freelance Executive & Consultant
9thWonder, Alpha St8 Consulting
Rick Brook
Agency Insider
Formerly EVP, Global Clients Operations at WPP Group
Amani Brown
Copywriter
BBDO L.A. & San Francisco
Keri Bruce
Partner, Entertainment & Media Industry Group
Reed Smith
Mitchell Caplan
Managing Director
KPMG LLP
Julie Cary
Chief Brand & Innovation Officer
Massage Envy
Brad Casper
Chief Executive Officer
Heart & Soul Marketing
Kristi Daraban
Associate Vice President, Social Media
Nationwide
Tom Denford
CEO
ID Comms Group
Cristina Dillow
Vice President, Account Director
Active International
Dorothy Dowling
Senior Vice President and Chief Marketing Officer
BWH Hotel Group
Bill Duggan
Group EVP
ANA
Jessica Eng
Director, Media Planning
Empower
Francisco Escobar
Founder and President
JFE International Consultants
Richard Ettenson
Professor and the Thelma H. Kieckhefer Fellow of Global Marketing and Brand Strategy
Thunderbird School of Global Management
Jillian Gibbs
Global CEO and Founder
Advertising Production Resources (APR)
Marc Goldberg
Chief Revenue Officer
Method Media Intelligence
Ellen Johnson
Executive Vice President and Chief Financial Officer
IPG
Erik Johnson
Vice President, Advertising & Media Payment Solutions
Corporate Spending Innovations
Jonathan Knowles
Founder
Type 2 Consulting
Bob Liodice
Chief Executive Officer
ANA
Patricia McGregor
Managing Director, Canada
FirmDecisions
Christine Moore
Managing Partner
RAUS Global
Matt Moore
President and Co-Founder
Heart & Soul Marketing
Alexandra Morehouse
Chief Marketing Officer
Banner Health
Ravi Patel
CEO & Co-Founder
SWYM.ai
Jay Pattisall
Vice President, Principal Analyst
Forrester
Ivan Pollard
Recently, Global Chief Marketing Officer
General Mills, Inc.
Simona Rabsatt Butler
Senior Director Global Sourcing
Visa, Inc.
Stephen Robinson
General Counsel & Chief Privacy Officer
Extreme Reach
Sebastien Slek
Executive Director - Global Sourcing Marketing
WarnerMedia
Sherry Ulsh
Director, Indirect Procurement
The Hershey Company
Dan Wald
Co-Founder, Client+Agency SYNC and Enterprise Curriculum Facilitator, ANA
Steven Wales
Chief Revenue Officer
Decideware
Diahanna Watson
SVP, Sales & Client Management
Active International
Related Resources
The Agency Search and Selection Playbook
The agency search and selection process takes a lot of planning, meeting time, and strategic focus. With guidance for that process becoming increasingly important, this four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.
The Growth of Supplier Diversity
A supplier diversity program is a proactive business program that encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. The Growth of Supplier Diversity, based on both quantitative and qualitative research, provides a deep dive into supplier diversity in marketing and advertising, covering benefits, challenges, spend, goals, and measurement.
Conference Sponsors
Presenting Sponsor
Sponsors
“This was my first ANA Advertising Financial Management conference and there was a lot of good information. It's good to hear how others work with hurdles."
- 2020 ANA Advertising Financial Management Conference attendee