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About the Conference

June 27-30, 2021 | In-Person and Virtual

The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders.

The Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more. The ANA Advertising Financial Management Conference provides the forum to discuss the industry's most important and pressing marketing procurement and agency finance issues to help marketers drive business growth.

The Advertising Financial Management Conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy. This program offers CPE credits for in-person (group live) and virtual (group internet based) attendance. Please refer to the CPE Information page for additional information.


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IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

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Our records indicate you are already registered for this event. To change, cancel, or reinstate your registration, please email registration@ana.net.

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Your In-Person Venue

JW Marriott Desert Ridge Resort & Spa

5350 E Marriott Dr., Phoenix, AZ 85054

For those attending in-person, we plan on offering in-person only content, including discussion groups with industry experts and networking.

The ANA has negotiated a special room rate of $279 per night. In order to use the ANA rate, you must be registered to attend the conference. To make your room reservation, please click here. The rate is available based on hotel availability. Once the group rate is sold-out, prevailing rates apply.

Please review our safety protocols for more information on how we've committed to making the in-person experience safe and valuable for all attendees.

Visit the Desert Ridge Marketplace Tourism website to learn about special local offers and discounts.

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers
Download the ANA Events App

The ANA Events app is the official app for all ANA national industry conferences, giving you mobile access to the full conference agenda, in-app networking with attendees, event-only social networking, and more.


Download now on:

Google Play (for Android devices)  |  App Store (for iOS devices)

3 Reasons to Attend


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.


“As a marketing procurement advisor, this conference talks about the exact topics that are interesting in my day-to-day basis. Thank you for this event!"

- 2020 ANA Advertising Financial Management Conference attendee

Hosts and Speakers


Bill Duggan
Group EVP

Greg Wright
VP, Content Marketing

Bill Afonso

Chief Financial Officer

Johannes Leonardo

Lisa Bialecki

Senior Director, ROUS Communications


Mary Ann Brennan

Freelance Executive & Consultant

9thWonder, Alpha St8 Consulting

Rick Brook

Agency Insider

Formerly EVP, Global Clients Operations at WPP Group

Amani Brown


BBDO LA & San Francisco

Keri Bruce


Reed Smith LLP

Mitchell Caplan

Managing Director, US Marketing Consulting Practice


Julie Cary

Chief Brand & Innovation Officer

Massage Envy

Brad Casper

Chief Executive Officer

Heart & Soul Marketing

Kristi Daraban

Associate Vice President, Social Media


Tom Denford

Co-founder & CEO

ID Comms Group

Cristina Dillow

Vice President, Account Director

Active International

Dorothy Dowling

Senior Vice President and Chief Marketing Officer

BWH Hotel Group

Bill Duggan

Group Executive Vice President


Jessica Eng

Director, Media Planning


J. Francisco Escobar

Founder and President

JFE International Consultants

Richard Ettenson

Professor and the Thelma H. Keickhefer Fellow of Global Marketing and Brand Strategy

Thunderbird School of Global Management

Jillian Gibbs

Global CEO & Founder

Advertising Production Resources (APR)

Marc Goldberg

Chief Revenue Officer

Method Media Intelligence

B. Tom Hunsaker

Associate Dean of Innovation and Global Strategy Professor

Thunderbird School of Global Management

Ellen Johnson

Executive Vice President and Chief Financial Officer


Erik Johnson

Vice President, Advertising & Media Payment Solutions

Corporate Spending Innovations

Jonathan Knowles

Chief Executive Officer

Type 2 Consulting

Bob Liodice

Chief Executive Officer


Stacy K. Marcus


Reed Smith LLP

Patricia McGregor

Managing Director, Canada


Christine Moore

Managing Director, North America


Matt Moore

President and Co-Founder

Heart & Soul Marketing

Alexandra Morehouse

Chief Marketing Officer

Banner Health

Ravi Patel

Director, Consumer Markets


Jay Pattisall

Principal Analyst


Ivan Pollard

Recently, Global Chief Marketing Officer

General Mills, Inc.

Simona Rabsatt Butler

Senior Director Global Sourcing

Visa, Inc.

Stephen Robinson

General Counsel & Chief Privacy Officer

Extreme Reach

Sebastien Slek

Executive Director - Global Sourcing Marketing


Sherry Ulsh

Senior Manager, Indirect Sourcing

The Hershey Company

Dan Wald

Agency Veteran and Former Review Consultant


Gregory Wright

Vice President, Content Marketing


Related Resources

List of Certified Diverse Suppliers

This recently updated list of certified diverse suppliers for marketing and advertising helps you use women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.

The ANA Advertising Financial Management Committee

The ANA Advertising Financial Management Committee explores efficiencies, cost savings, return on investment, and bringing better value to members' organizations. 

The Agency Search and Selection Playbook

The agency search and selection process takes a lot of planning, meeting time, and strategic focus. With guidance for that process becoming increasingly important, this four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.

The Growth of Supplier Diversity

A supplier diversity program is a proactive business program that encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. The Growth of Supplier Diversity, based on both quantitative and qualitative research, provides a deep dive into supplier diversity in marketing and advertising, covering benefits, challenges, spend, goals, and measurement.

Payment Terms: Current Practices

Results from a recent ANA initiated survey and highlighted in this report are clear: payment term changes, notably extended terms — which have been most noted with agency fees, research, and production — are reflective of a broader trend.

Conference Sponsors

Presenting Sponsor

About  |  Safety  |  Agenda  |  Speakers  |  Resources  |  Sponsors  |  Pricing  |  CPE Information  |  Register


“This was my first ANA Advertising Financial Management conference and there was a lot of good information. It's good to hear how others work with hurdles."

- 2020 ANA Advertising Financial Management Conference attendee