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About the Conference

June 27-30, 2021 | Virtual and In-Person

The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders.

The Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more. The ANA Advertising Financial Management Conference provides the forum to discuss the industry's most important and pressing marketing procurement and agency finance issues to help marketers drive business growth.

The Advertising Financial Management Conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy. At this time, this conference is only permitted to provide CPE via in-person learning. We are working with NASBA to expand the CPE offering to virtual attendees as well. Additional information about earning CPE via virtual attendance will be posted as soon as possible. ANA NASBA Policies


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Register Now   Buy an Unlimited Virtual Corporate Package

IMPORTANT: Please complete your registration 24 hours before the event starts.
Processing of new registrations may take up to three hours and cause delays in joining the conference.

Already Registered

Our records indicate you are already registered for this event. To change, cancel, or reinstate your registration, please email registration@ana.net.

Join here on the day of the event

Your In-Person Venue

JW Marriott Desert Ridge Resort & Spa

5350 E Marriott Dr., Phoenix, AZ 85054

For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.

The ANA has negotiated a special room rate of $279 per night. In order to use the ANA rate, you must be registered to attend the conference.

To make your room reservation, please click here. The cut-off date to obtain the ANA rate is Friday, May 28, 2021, after which prevailing rates apply.

Please review our safety protocols for more information on how we've committed to making the in-person experience safe and valuable for all attendees.

Your Virtual Event Platform

Welcome to Grip

We know that not everyone will be able to travel for this event, so we are also providing a remote participation option powered by Grip, an AI-powered event matchmaking service that uses natural language processing, advanced algorithms, and deep neural networks to learn about your professional goals and interests.

Grip takes the work out of networking through intelligent matchmaking — making it more fun and giving you a higher return on time as you network with other attendees and exhibitors, arrange meetings, and identify potential business contacts. Utilize Grip to:

  • Make connections with significant people you would not have met otherwise
  • Expand your professional network
  • Create business opportunities with other event-goers

3 Reasons to Attend


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

Hosts and Speakers


Bill Duggan
Group EVP

Greg Wright
VP, Content Marketing

Bill Afonso

Chief Financial Officer

Johannes Leonardo

Rick Brook

Agency Insider

Formerly EVP, Global Clients Operations at WPP Group

Keri Bruce


Reed Smith LLP

Brad Casper

Chief Executive Officer

Heart & Soul Marketing

Kristi Daraban

Associate Vice President, Social Media


Tom Denford

Co-founder & CEO

ID Comms Group

Bill Duggan

Group Executive Vice President


Jillian Gibbs

Global CEO & Founder

Advertising Production Resources (APR)

Marc Goldberg

Chief Revenue Officer

Method Media Intelligence

Kim Harrison-Johnson

Director - Global Procurement Marketing


Ellen Johnson

Executive Vice President and Chief Financial Officer


Bob Liodice

Chief Executive Officer


Stacy K. Marcus


Reed Smith LLP

Patricia McGregor

Managing Director, Canada


Christine Moore

Managing Director, North America


Matt Moore

President and Co-Founder

Heart & Soul Marketing

Alexandra Morehouse

Chief Marketing Officer

Banner Health

Ravi Patel

Director, Consumer Markets


Jay Pattisall

Principal Analyst


Ivan Pollard

Global Chief Marketing Officer

General Mills, Inc.

Simona Rabsatt Butler

Senior Director Global Sourcing

Visa, Inc.

Sebastien Slek

Executive Director - Global Sourcing Marketing

Warner Media

Sherry Ulsh

Senior Director, Indirect Sourcing

The Hershey Company

Dan Wald

Independent Writer & Consultant


Gregory Wright

Vice President, Content Marketing


About  |  Safety  |  Agenda  |  Speakers  |  Pricing  |  Register