2021 ANA Advertising Financial Management Conference, presented by Active International: An In-Person and Virtual Event | Events & Webinars | ANA

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors  |  CPE Information

Thank You

Thank you to everyone who attended the 2021 ANA Advertising Financial Management Conference!

Videos and Presentations

All available conference presentations and videos can be accessed through the Agenda.

Save the Date

Mark your calendars for the 2021 ANA Masters of Marketing Conference this October 5-8!

The 2021 ANA Advertising Financial Management Conference In Two Minutes

Relive the best of this year's conference with this brief overview.

Highlighted speakers include:

  • Alexandra Morehouse, CMO, Banner Health
  • Ivan Pollard, Recently, Global Chief Marketing Officer, General Mills, Inc.
  • Simona Rabsatt Butler, Senior Director Global Sourcing, Visa, Inc.
  • And more.

About the Conference

June 27-30, 2021 | In-Person and Virtual

The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. It brings together top client-side marketing procurement and finance professionals with advertising agency chief financial and revenue officers and other key industry stakeholders.

The Advertising Financial Management Conference is the only marketing procurement and advertising financial management event of its kind. The conference provides perspective on delivering greater value to organizations with a focus on efficiencies, cost savings, driving ROI, and more. The ANA Advertising Financial Management Conference provides the forum to discuss the industry's most important and pressing marketing procurement and agency finance issues to help marketers drive business growth.

The Advertising Financial Management Conference is registered as a sponsor of continuing education with both the Institute for Supply Management and the National Association of State Boards of Accountancy. This program offers CPE credits for in-person (group live) and virtual (group internet based) attendance. Please refer to the CPE Information page for additional information.


Relive the conversation at #ANAAFM


“As a marketing procurement advisor, this conference talks about the exact topics that are interesting in my day-to-day basis. Thank you for this event!"

- 2020 ANA Advertising Financial Management Conference attendee

Hosts and Speakers


Bill Duggan
Group EVP

Greg Wright
VP, Content Marketing

Bill Afonso

Chief Financial Officer

Johannes Leonardo

Lisa Bialecki

Senior Director, ROUS Communications


Mary Ann Brennan

Freelance Executive & Consultant

9thWonder, Alpha St8 Consulting

Rick Brook

Agency Insider

Formerly EVP, Global Clients Operations at WPP Group

Amani Brown


BBDO L.A. & San Francisco

Keri Bruce


Reed Smith LLP

Mitchell Caplan

Managing Director


Julie Cary

Chief Brand & Innovation Officer

Massage Envy

Brad Casper

Chief Executive Officer

Heart & Soul Marketing

Kristi Daraban

Associate Vice President, Social Media


Tom Denford


ID Comms Group

Cristina Dillow

Vice President, Account Director

Active International

Dorothy Dowling

Senior Vice President and Chief Marketing Officer

BWH Hotel Group

Bill Duggan

Group Executive Vice President


Jessica Eng

Director, Media Planning


J. Francisco Escobar

Founder and President

JFE International Consultants

Richard Ettenson

Professor and the Thelma H. Kieckhefer Fellow of Global Marketing and Brand Strategy

Thunderbird School of Global Management

Jillian Gibbs

Global CEO and Founder

Advertising Production Resources (APR)

Marc Goldberg

Chief Revenue Officer

Method Media Intelligence

Ellen Johnson

Executive Vice President and Chief Financial Officer


Erik Johnson

Vice President, Advertising & Media Payment Solutions

Corporate Spending Innovations

Jonathan Knowles


Type 2 Consulting

Bob Liodice

Chief Executive Officer


Patricia McGregor

Managing Director, Canada


Christine Moore

Managing Partner

RAUS Global

Matt Moore

President and Co-Founder

Heart & Soul Marketing

Alexandra Morehouse

Chief Marketing Officer

Banner Health

Ravi Patel

Director, Product & Sales Lead, Customer Transformation


Jay Pattisall

Senior Analyst


Ivan Pollard

Recently, Global Chief Marketing Officer

General Mills, Inc.

Simona Rabsatt Butler

Senior Director Global Sourcing

Visa, Inc.

Stephen Robinson

General Counsel & Chief Privacy Officer

Extreme Reach

Sebastien Slek

Executive Director - Global Sourcing Marketing


Sherry Ulsh

Director, Indirect Procurement

The Hershey Company

Dan Wald

Co-Founder, Client+Agency SYNC and Enterprise Curriculum Facilitator, ANA

Steven Wales

Chief Revenue Officer


Diahanna Watson

SVP, Sales & Client Management

Active International

Related Resources

List of Certified Diverse Suppliers

This recently updated list of certified diverse suppliers for marketing and advertising helps you use women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers.

The ANA Advertising Financial Management Committee

The ANA Advertising Financial Management Committee explores efficiencies, cost savings, return on investment, and bringing better value to members' organizations. 

The Agency Search and Selection Playbook

The agency search and selection process takes a lot of planning, meeting time, and strategic focus. With guidance for that process becoming increasingly important, this four-part playbook covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic.

The Growth of Supplier Diversity

A supplier diversity program is a proactive business program that encourages the use of women-owned, ethnic/minority-owned, veteran-owned, LGBTQ-owned, disability-owned, and small businesses as suppliers. The Growth of Supplier Diversity, based on both quantitative and qualitative research, provides a deep dive into supplier diversity in marketing and advertising, covering benefits, challenges, spend, goals, and measurement.

Payment Terms: Current Practices

Results from a recent ANA initiated survey and highlighted in this report are clear: payment term changes, notably extended terms — which have been most noted with agency fees, research, and production — are reflective of a broader trend.

Conference Sponsors

Presenting Sponsor

About  |  Agenda  |  Speakers  |  Resources  |  Sponsors  |  CPE Information


“This was my first ANA Advertising Financial Management conference and there was a lot of good information. It's good to hear how others work with hurdles."

- 2020 ANA Advertising Financial Management Conference attendee