Creative Feedback Checklist for Marketers

You need to give your agency effective — and actionable — feedback on the creative they've just presented. Feedback that's not in the weeds, feedback that's on-brief, feedback that provides clear guidance on moving forward. This checklist excerpted from the ANA's members-only Creative Feedback Playbook by Bruno Gralpois, cofounder and principal of Agency Mania Solutions, offers ten foundational do's and don'ts that will help guide marketers toward achieving this goal.

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Source

Excerpted from "The Creative Feedback Playbook." Bruno Gralpois, Agency Mania Solutions | ANA. June 2021.