Management and Business Review Special Double Issue: AI for Customer Engagement

This special double issue of the highly acclaimed MBR explores how AI can impact customer engagement now and what it might be able to do in the future. With contributions from a global diversity of renowned scholars, practitioners, and futurists, this offers a vital examination of a rapidly evolving technology that will shape every life on earth. Six sections across 175 pages take an in-depth exploration of personalization, automation, predictions, customer insights, omnichannel engagements, and the future.

Click here to access the entire issue now at no cost.

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