Search Results for All Content (access may be restricted)
Search returned: 1165 document(s).
-
Rethinking Growth for Retail Media
CMO Content July 8, 2026DoorDash is a child of the mobile revolution, and the AI revolution will create the same kind of opportunity for those willing to move toward it. During the Global CMO Growth Council Leadership Summit in Cannes, on June 24, 2026, Tim Castree and Toby Espinosa grounded their discussion in insights gained through DoorDash's engagement platform data.
view -
Report: AI in Advertising Market Set to Grow to $14.1 Billion This Year
Marketing News July 6, 2026The artificial intelligence advertising market is projected to reach $14.12 billion in 2026, up from $11.17 billion in 2025. A new ResearchAndMarkets.com report finds programmatic advertising and personalization are driving growth that could push the market to $36.34 billion by 2030.
view -
AI Commerce Will Succeed Only If It Protects Consumer Trust
Leading Edge July 6, 2026Generative AI is reshaping how consumers discover and decide, and the ad models brands rely on may not translate. Marketers who treat conversational AI like search could erode the consumer trust that makes AI commerce viable in the first place.
view -
Production at the Speed of AI: Scaling Creative Without Sacrificing Trust
Webinar Rewinds July 2, 2026AI has collapsed production timelines — from months to mere weeks — unlocking unprecedented speed and efficiency for modern marketers. This session explored a more sustainable model for AI-powered production that balances velocity with control.
view -
Replacing Intent Signals and First Party Data in the Answer Engine Age
Webinar Rewinds July 2, 2026It is widely reported that 30% of organic traffic has disappeared since the widespread and rapid adoption of LLMs two years ago. In this webinar, speakers discussed the size of the problem, where media and research are heading, and how to replace vanishing intent signals in this new era, with a heavy focus on concrete data.
view -
Beyond the Basics: How Agentic AI Accelerates Brand Growth for Marketers
Webinar Rewinds July 2, 2026In this webinar, explore the latest Agentic AI breakthroughs from Google I/O, Google Cloud Next, and Google Marketing Live. Google Cloud’s AI Incubation Manager broke down these advancements for marketers, highlighting practical use cases that deliver tangible business results.
view -
Many Ads Are Too Boring – Here's How to Change That
Leading Edge July 1, 2026What if watching paint dry beats nearly one-third of ads? New DAIVID research shows boredom is quietly undermining ad effectiveness, with AI-powered creative testing revealing how emotional engagement, attention, and brand recall may be failing at massive scale.
view -
RECAP: Global CMO Growth Council Leadership Forum from Cannes, 2026
CMO Content June 30, 2026The Global CMO Growth Council convened one of its most consequential forums to date — bringing together someof the world's leading CMOs withleadership from the ANA, 4A's, and IAB. The forum covered Growth Council progress across its core working teams, as well as focusing on critical growth areas including Commerce Media, Marketing Talent, and AI Leadership.
view -
AI Announcements Roar at Cannes Lions
Leading Edge June 29, 2026Artificial intelligence dominated Cannes Lions this year, but the conversation is shifting from capability to control. Announcements from Google, Meta, Adobe, and others suggest the industry may be entering a new phase of accountability and trust.
view -
Marketers Learn to Navigate a Rapidly Changing Digital Terrain
Trends and Technology June 29, 2026Creator budgets are surging and AI is reshaping how brands reach audiences, putting digital strategy under pressure. Marketers may need to rethink platform relationships and brand clarity to stay competitive.
view -
Bill Proposes Federal Agency to Focus on AI
Marketing News June 26, 2026A new House bill proposes a federal department dedicated to AI oversight, as bipartisan legislation and a White House executive order signal accelerating regulatory momentum. Marketers tracking AI governance, NIL sponsorship, and state privacy compliance may face significant new rules ahead.
view -
Are You the Only One Using Your Data to Train AI?
Leading Edge June 26, 2026Are brands unknowingly training someone else's artificial intelligence (AI) with their data? As agentic AI spreads, marketers are rethinking first-party data, private data networks, and federated architecture to protect control while improving AI performance and media planning.
view -
ServiceNow Built an AI-Native Studio to Consolidate Creative Production
Event Recaps June 26, 2026ServiceNow restructured its entire creative production model around a centralized, artificial intelligence (AI)-native studio after an internal audit revealed thousands of underperforming assets. The shift could deliver 15 percent savings from consolidation alone — with 30 percent more in first-year AI efficiencies on top.
view -
TikTok Debuts New Agentic AI Tools for Marketers
Marketing News June 25, 2026TikTok unveils Symphony Agent at Cannes Lions 2026, bringing agentic artificial intelligence to ad creation, creator discovery, and content scaling. The tools may reshape how brands engage with the platform's more than 1 billion users.
view -
How AI Turns Data into Smarter Marketing Decisions
Partner Content June 25, 2026Artificial intelligence is reshaping direct mail from a broad-reach channel into a precision targeting tool within omnichannel strategy. Marketers who pair predictive analytics with clean, enriched data may unlock measurable results across both digital and physical channels.
view -
The End of Mediocrity at Scale: Making Marketing Feel Human Again
Event Recaps June 25, 2026At the 2026 ANA Masters of Data Conference presented by TikTok, Dean de la Pena of Resonate explained why marketing has become less effective — and less human. De la Pena outlined how predictive, person-level intelligence can restore understanding and enable more relevant, measurable growth.
view -
Inside Lenovo's Shift from Cost Savings to Strategic Power
Event Recaps June 25, 2026Quinn O'Brien, CMO of Carnegie Learning, argues that in-house agencies built around cost savings may be losing ground to artificial intelligence (AI). His Lenovo experience shows how pursuing the work that matters most to the CEO could redefine an in-house team's value.
view -
The Futureproof Project: AI Is a Friend, Not a Foe, to in-House Agencies
Event Recaps June 25, 2026At the 2026 ANA In-House Agency Conference, Lauren Evans and Adam Kleinberg of Traction shared how in-house teams can turn AI into a strategic advantage. Drawing from insights from the Futureproof Project community, they explained how to integrate AI into operations, redesign organizational structures, and build scalable systems that enhance both efficiency and creative output.
view -
Omnicom Media and Disney Advertising Launch CTV Advertising Solution
Marketing News June 24, 2026Omnicom Media and Disney Advertising unveil a connected TV (CTV) platform that sequences ads across streaming, live sports, and on-demand content. The tool, powered by Innovid and Acxiom, could reshape how brands manage frequency and narrative across digital video.
view -
The Adoption of GEO and the Shift to AI-Driven Discovery
Leading Edge June 24, 2026A new Spiegel Research Center study finds 95 percent of senior marketers are using artificial intelligence (AI) in search workflows, yet governance and measurement systems may be struggling to keep pace. The shift from traditional SEO to generative engine optimization (GEO) could leave organizations exposed if readiness gaps go unaddressed.
view