Search Marketing Knowledge Center

The Marketer’s Evolution: From Creativity to Business Acumen, with Newell Brand’s Melanie Huet

Marketing Futures Podcast April 23, 2024

Marketing Futures Podcast host Mike Berberich sat down with Melanie Huet, President of Brand Management and Innovation at Newell Brands, to discuss the future trajectory of marketing leadership.

view

Tips for Getting Featured: Unlock the Door to Top-Tier Media Exposure

Industry Insights April 23, 2024

When I meet with a new PR client for their onboarding, I always ask what publications they dream about appearing in. Without fail, they list top-tier outlets like The Wall Street Journal, USA Today, Forbes, and the heavy hitters for their particular industry. Business leaders dream about those publications because they know appearing in them has huge potential for boosting their brand’s success.

view

A Personal Touch

Knowledge Partners April 23, 2024

The evolution of personalization over the last five years reflects a broader trend toward more sophisticated, adaptive, and user-centric strategies. With ongoing technological innovation, personalization is becoming increasingly sophisticated and essential for delivering standout customer experiences.

view

The Projected Growth of the AI Market in the U.S.

Money Slides April 22, 2024

At the ANA’s 2024 AI for Marketers Conference, ANA CEO Bob Liodice shared data from Statista that projects how the AI market will grow over the course of the decade, measured in billions of dollars.

view

The Rise of Predictive Analytics in Marketing Strategy

POVs April 22, 2024

Marketing Futures podcast host Mike Berberich examines how businesses can leverage AI to predict trends, customer behaviors, and market shifts and use these insights to develop more personalized and powerful marketing campaigns.

view

Leveraging AI for Publisher Revenue Enhancement

Industry Insights April 19, 2024

The capacity of AI to sift through expansive datasets and enact decisions in real-time renders it an indispensable asset for publishers. This technology is pivotal in refining revenue strategies, bolstering brand safety, and upholding content excellence.

view

How the San Diego Rescue Mission Used AI to Reveal Humanity

REGGIE Awards April 18, 2024

The San Diego Rescue Mission launched a multi-channel awareness campaign featuring AI imagery representing the unseen struggles of unsheltered neighbors.

view

Smoothie King’s Novel Approach to Launching a New Drink

REGGIE Awards April 18, 2024

Smoothie King successfully launched summer’s biggest thirst-quenching beverage, the X-Treme Watermelon Smoothie, by creating the first full-length novel written by a brand using ChatGPT.

view

Artificial Intelligence: Its Advantages and Challenges

Event Recaps April 18, 2024

During a session at an April 2024 meeting of the ANA’s Customer Experience Committee, West McDonald, founder of GoWest.ai, shared his thoughts on the potential perils of artificial intelligence (AI) and on the promise of the technology that outweighs those dangers, urging marketers to adopt and experiment with platforms such as ChatGPT.

view

This Candy Company Attracted Halloween Attention with an AI Film Fest

REGGIE Awards April 17, 2024

For Halloween, Airheads created a horror movie film festival featuring films made entirely with artificial intelligence (AI).

view

Lenovo Partnered with Queen Latifah to Help SMBs

REGGIE Awards April 17, 2024

In early 2022, AI was just becoming part of public consciousness, with few understanding its amazing potential to be applied for good. But Lenovo did just that. Through a pioneering use of AI, Lenovo provided small businesses with a revolutionary solution to drive awareness and acclaim in their communities in a way that each business could never have imagined, nor achieved, on their own.

view

Coke’s AI Gives Festival-Goers Their Own Customized Music Videos

REGGIE Awards April 17, 2024

Leveraging AI, Coca-Cola transported music festival attendees to a virtual Coke Studio allowing them to star in their own customized music videos.

view

How DraftKings' Algorithmic Transformation Beat the Odds and Unlocked Paying Users

REGGIE Awards April 17, 2024

DraftKings developed a custom algorithm to find and convert paid users while reducing its customer acquisition cost.

view

The New Creative Paradigm: How AI is Transforming Video and Content Production

Webinar Rewinds April 17, 2024

This webinar features Winterberry Group’s Senior Managing Partner Bruce Biegel and APR’s Head of Production Russell Sharpe discussing how creative and content production is evolving under the transformative influence of machine learning and generative AI technologies.

view

Unlocking the Value of Media Automation

Industry Insights April 16, 2024

In the modern media enterprise, automation has become an essential tool in the pitch-to-execution process. With fracturing audiences and structural changes looming in the digital ad market, media companies are learning how to do more with less while diversifying their core advertising offerings into higher performing omnichannel campaigns.

view

Developing a Data Quality Framework for Gen AI

Industry Insights April 11, 2024

Ever since the industry moved away from the commission-based compensation model that was in place through the 1980s, there has been interest in a range of different remuneration solutions.

view

ANA Collection of Summary Reports on Artificial Intelligence

Research Reports April 10, 2024

The ANA presents a collection of 18 AI research reports that most closely align with the interests of marketers, summarized with key takeaways.

view

Some AI Use Cases from Razorfish

Event Recaps April 10, 2024

During a session at the ANA’s 2024 AI for Marketers Conference, Razorfish CEO Josh Campo shared several examples of AI in action in the marketing industry.

view