The Business Guide to AI presented by Bloomberg Media
From the 2023 ANA Global CMO Growth Summit, October 24, 2023
Michelle Lynn, the Global Head, Data Science & Insights at Bloomberg Media, assesses how marketers perceive GenAI through the lens of the Bloomberg Brand Accelerator, a proprietary diagnostic tool to analyze past performance and future potential of brands.
First Michelle shares an overview of GenAI adoption. Then she explores insights into prominent GenAI brands including OpenAI, ChatGPT, IBM Watson, DALL-E, Bard, and others. And finally, she shares guiding principles for marketers to adopt as they pursue their own GenAI growth strategies.
Click the DOWNLOAD NOW button for the full report.
Source
"The Business Guide to AI presented by Bloomberg Media." ANA Global CMO Growth Council and Bloomberg Media, October 2023.
You must be logged in to submit a comment.