The Business Guide to AI presented by Bloomberg Media
From the 2023 ANA Global CMO Growth Summit, October 24, 2023
The ANA and the Global CMO Growth Council tapped McKinsey & Company to study how the CEO-CMO relationship could lead to outsized growth. A panel of executives from five leading brands shared key takeaways and spotlighted an alarming lack of understanding among CEOs and business stakeholders on how marketing contributes value to the business.
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