Anheuser-Busch Re-engages Hispanics with Cinco de Mayo | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Anheuser-Busch Re-engages Hispanics with Cinco de Mayo

Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.