This Data-Driven Campaign by Walgreens Saved Thousands of Lives | Internationalist Innovation in Media | Internationalist Awards | Other Awards Programs | Case Studies | All MKC Content | ANA

This Data-Driven Campaign by Walgreens Saved Thousands of Lives

In the face of a public health crisis, Walgreens created a tool that allowed the brand to identify individuals who were likely to want to receive a COVID-19 vaccine before they had even begun to seek out an appointment to receive one.