Meet Mark the Michelob Guy | REGGIE Awards | Active ANA Awards Programs | Case Studies | All MKC Content | ANA

Meet Mark the Michelob Guy

Within 48 hours of a picture of a man holding a Michelob ULTRA beer at a PGA event went viral, the brand immortalized Mark the "Michelob Guy" with his own commercial, custom merchandise, and even ULTRA-sponsored appearances at the next PGA tour stop.