Lifebuoy Uses AR to Promote Hand Hygiene in India
As hand hygiene awareness in India fell to pre-COVID levels, Lifebuoy created an innovative AR experience during West Bengal's Durga Puja festival, where AI-stylized QR codes camouflaged in sacred shrines activated a lifelike 3D animation of Goddess Durga herself, reminding devotees to wash their hands before eating.
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