Utilizing Platforms to Engage Millennials in Your Mission | Event Recaps | All MKC Content | ANA

Utilizing Platforms to Engage Millennials in Your Mission

In this session, learn about Shriners Hospitals for Children’s digital celebrity video series, which achieved tremendous success in donor engagement and revenue, specifically with a younger audience, by leveraging new channels like IGTV and YouTube Giving Fundraisers to generate excitement and interest.