How Grubhub and Known Invented a New Lexicon of Emotions to Create Cross-Cultural Brand Appeal
Grubhub's head of brand and creative, Ben Whitla, and Mark Feldstein, president and partner of Known Studios, discussed how brands are creating effective moments in and out of the home, what marketers need to create brand appeal cross-culture and cross-channel, and how to create a whole new language around eating.
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