When Commerce Meets Charity: Developments in Cause Marketing

Executive Summary

Learn the latest developments affecting cause marketing, including charitable sweepstakes and the impact of California's new online charitable fundraising platform law on CCV and donation-at-checkout programs. Plus, get practical compliance guidance for promoting how your brand strives to support social, environmental, and charitable issues.

Edward Chansky
Greenberg Traurig, LLP

Yoshi Inoue
Deputy General Counsel, GoFundMe, Inc., and Executive Director

CLE Materials

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