Free to Cheat, or Fools Take Chances? Complying with the FTC’s Evolving Endorsement Guides

Executive Summary

As the Federal Trade Commission has sought comments and published updated guidance on its Endorsement Guides, it has also signaled a more aggressive enforcement strategy. What does this mean for your business? Our panelists, bringing perspectives from brands, agencies, and platforms, share practical insights relating to compliance no matter what your role in the sponsored content ecosphere. Need to update your policies and training? Not sure what your contracts should look like? Confused about what a proper disclosure looks like? Are you in a heavily-regulated industry? What do you do if the FTC comes calling? Here's where you can get your answers. Don't miss this chance to get practical advice from stakeholders who are in the trenches looking into their crystal balls.

Jim Dudukovich
Bryan Cave Leighton Paisner LLP

Lauren Tang
Director and Associate General Counsel, Marketing and Advertising
Meta Platforms, Inc.

Ashley Zito
Senior Corporate Counsel, Brands and IP
InterContinental Hotels Group

Flora Lau
Associate General Counsel
The Influential Network, Inc.

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