Prudential Financial's Head of Marketing Gives His Best Tips for Designing Marketing Experiments
Prudential Financial's Jadon Wellman shared best practices for designing marketing experiments and balancing those experiments with a marketing mix modeling strategy
Prudential Financial's head of marketing effectiveness reveals how pairing holdout experiments with marketing mix modeling could transform how finance teams view marketing. Jadon Wellman's framework may help marketers move from directional insight to defensible, decision-ready performance.
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