La Quinta Inns and Suites: Best Practices on Agency Briefs | Event Recaps | All MKC Content | ANA

La Quinta Inns and Suites: Best Practices on Agency Briefs

The agency brief has been around since the 1960s, yet it is still a topic of debate in the marketing community. La Quinta Inns and Suites shared its findings, experiences, and advice for creating an effective creative agency brief.