Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need | Event Recaps | All MKC Content | ANA

Creating Powerful Campaigns by Addressing the Multiple Dimensions of Client Need

Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.