IN SEARCH OF THE EQL (OR, HOW ‘IDEAS WITH VALUE’ MAKE B2B MARKETING MATTER MORE)

October 14, 2020

At this session, you’ll gain: • A framework to apply both emotional and rational value to develop ‘Ideas With Value’ • How emotional and rational value should be weighted differently at different buyer journey stages • How martech reaches new levels of impact and ROI when powered by ‘Ideas With Value’