Creating a Better Consumer Online Ad Experience

March 15, 2018

Executive Summary

Earlier this year, the Coalition for Better Ads (CBA) issued initial standards for desktop and mobile Web in North America and Europe. The Better Ads Standards identify the ad experiences that consumers least prefer and are most likely to drive adoption of ad blocking technologies. This panel included a discussion with participating companies and associations on how the Better Ads Standards are being used to improve the consumer online ad experience, along with opportunities and challenges to expanding their adoption across different regional marketplaces.

Moderator:
Stuart P. Ingis
Chairman
Venable LLP

Speakers:
Joe Barone
Managing Partner, Brand Safety Americas
GroupM

Andres Moran
Vice President of Sales
BounceX

CLE Materials

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