Wow No Cow — Launching a New Segment in a High-Growth Category with Oatly | Event Recaps | All MKC Content | ANA

Wow No Cow — Launching a New Segment in a High-Growth Category with Oatly

Mike Messersmith, General Manager, U.S. at Oatly, shared insights into how the company approached their brand launch in the U.S. market by seeding quality trial and a distinctive brand positioning within a hyper-competitive, high-growth CPG category.