TMA Super Poll Reveals Keys to Super Bowl Success | Industry Insights | All MKC Content | ANA

TMA Super Poll Reveals Keys to Super Bowl Success

The Big Game is big business. The audience size alone might justify the $7 million price tag for a 30-second spot in the Super Bowl, but this audience is also uniquely eager to watch ads. As many people tune in primarily for the commercials as for the game, the TMA Super Poll found.