Digital Product Passports: Enhancing Sustainability Marketing | Industry Insights | All MKC Content | ANA

Digital Product Passports: Enhancing Sustainability Marketing

In recent years, sustainability has emerged as a key element of marketing programs, not only because it's the right thing to do, but because environmentally conscious initiatives resonate with upcoming generations of customers. According to the consultancy firm Deloitte, with 69 percent of generation Z consumers are actively trying to minimize their impact on the environment. As a result, these customers seek to align themselves with brands who espouse their values and are doing their part to create a more eco-conscious world.