ANA 2023 Marketing Word of the Year: AI | Industry Insights | All MKC Content | ANA

ANA 2023 Marketing Word of the Year: AI


Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The 2023 winner is "AI."

As in years past, the ANA staff identifies a list of finalists and then asks members to cast their votes to determine the winner. This year, 271 ANA members participated. In response to the question that asked, "Why did you vote for 'AI' as the ANA 2023 marketing word of the year?" representative responses were:

  • "In 2023 artificial intelligence took a leap that will be the foundation of how everything we do changes. If you're not paying attention to it, you'll be left behind."
  • "AI has dominated the marketing conversation this past year like nothing else. New tools, new ways of working, new terminology, and new dangers, all generated by the infusion of AI."

AI was the runaway winner with almost 70 percent of all votes among 10 options. In the 10-year history of the ANA Marketing Word of the Year, there has never been a winner by such a wide margin. And AI is also the first repeat winner — it was the ANA Marketing Word of the Year in 2017.

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"ANA 2023 Marketing Word of the Year: AI." ANA, December 2023.