What’s on Tap at CES 2024 for ANA Members? | Industry Insights | All MKC Content | ANA

What’s on Tap at CES 2024 for ANA Members?


As 2024 commences and today's top advertising, business and cultural storylines evolve," CES is once again upon us next week and many ANA members will trek out to Las Vegas to kick off the year together and get inspired.

To save you the homework, here's a summary of what to expect next week. Look forward to seeing you at CES and, then, all the great ANA events on tap throughout 2024!

Politics, Purpose and Ethics Will Trend

On this year's CES mainstages, you'll hear from a strong selection of global brand CEOs, CMOs, and chief data and technology officers. On their minds? At large, they'll discuss what the year and years ahead will look like across the market and at their organizations, as:

  • Brands will strive to maintain consumer heart and wallet share while doing more with less.
  • Elections will loom.
  • The economy will shift.
  • The streaming wars will continue.
  • AI will take hold (for better or worse) even more.
  • Layoffs will continue.
  • The battle for the fluid, fickle consumer in a TikTok-driven market will accelerate.
  • Celebrities and influencers will continue to drive massive interest and awareness (think Taylor Swift as Time's Person of the Year and what she's done to boost NFL numbers).
  • The convergence of media, creative, and commerce will march on.
  • More data will underscore the value and importance of ethics, ESG, and inclusivity.

Here's a short list of what's caught my attention. Please note that several of these events are invite-only or restricted to brand-side marketers.

The views and opinions expressed are solely those of the contributor and do not necessarily reflect the official position of the ANA or imply endorsement from the ANA.

Lana McGilvray is founder and CEO of Purpose, as well as co-chair of ANA's Brand Purpose — Growth for Good Committee.